When it comes to marketing, conversational copywriting is essential.The outdated formal business communication is just that - outdated. Big words. Confusing sentences. Not only does it make the content challenging to read, but all too often, the reader loses interest before getting to the end of the first paragraph.Conversational copywriting resonates with your audience because your message reads as if it comes from a friend. It reads like you're having a cozy conversation over a cup of coffee in a neighbourhood café - but more compelling.Here are 6 tips to ensure your content sounds conversational.
