The purpose of the pre-landing page: to motivate the user to become a lead; to convince them that they don’t lose anything. On the contrary, they might get a valuable prize. For example: you can use pre-landing questionnaires for sweepstakes: “Are you satisfied with your phone?” The pre-landing page button leads to the landing page and can encourage users to take action: “Win a new phone.” Sweepstakes for pre-landing pages can be arranged as a gift shopping page. The buttons, of course, will lead to the landing page for the user to register or fill out the participation form to enter the giveaway. The purpose of the pre-landing page: to eliminate untargeted traffic. For the adult vertical pre-landing page, you need softcore images, meaning something light and neutral, not aggressive. For example: softcore image of a gorgeous girl and a button with a warning or question regarding user’s age. This is a classic pre-lander for this vertical. After clicking the button, the user is directed to the landing page with “adults only” content. The purpose of the pre-landing page: to demonstrate that online casinos are easy money and interesting simple games. For example: the pre-lander is designed as a free online game. After passing it, the user will get a bonus when registering or making a deposit. Upon the victory, the user would want to play more, which means that they are ready to become a lead.On the pre-landing page, you can place a tempting offer with a button saying “Play Now” or “Hit the Jackpot”, etc. 
