User experience tests often scare entrepreneurs and marketers. It seems like a daunting task, especially if you have many products or many pages on your website. However, it is essential if you want more conversions.
One study conducted extensive testing of the user experience before relaunching its website. The tests resulted in an impressive 50 percent increase in conversions. Additionally, the study revealed that more than 90 percent of respondents had had a poor user experience, and that approximately 33 percent reported that they would abandon an online shopping cart due to a poor user experience.
Clearly, there is a correlation between user experience testing and conversions.
So how do we bring the two together?
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