Local SEO refers to the process of optimizing a business's online presence to attract more customers from relevant local searches. It focuses on increasing visibility in search engine results for location-specific queries, such as "restaurants near me" or "best plumber in [city]." Local SEO strategies include optimizing Google My Business profiles, ensuring accurate business information (NAP: Name, Address, Phone Number), collecting reviews, creating location-specific content, and building local citations. This approach is crucial for businesses that rely on attracting customers from a specific geographic area, such as retail stores, restaurants, or service providers.
