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A website audit is an indispensable process for anyone seeking to enhance their online presence. Our SEO Clerk website audit service offers an in-depth analysis of your website, providing a holistic evaluation of its performance and effectiveness.
- Access to the Website: You'll need access to the website's backend and content management system to evaluate its technical aspects.
- Goals and Objectives: Understand the website's goals, whether it's driving sales, generating leads, increasing organic traffic, or simply providing information.
- Analytics Data: Access to website analytics data (e.g., Google Analytics) is essential for understanding user behavior and traffic sources.
- Keyword Research: Knowledge of the primary keywords and key phrases that the website should rank for in search engines.
- Content Inventory: A list of all website pages and their content, including text, images, and multimedia.
- Technical SEO Tools: Utilize tools like Screaming Frog, SEMrush, to assess technical SEO aspects such as site speed, mobile-friendliness, and crawlability.
- On-Page SEO: Review on-page elements, including meta titles, meta descriptions, header tags, and keyword usage.
- Backlink Profile: Analyze the website's backlinks for quality, relevance, and potential issues.
- User Experience Evaluation: Assess the website's user interface and navigation for user-friendliness, mobile responsiveness, and ease of use.
- Security Assessment: Check for security vulnerabilities and ensure the website uses HTTPS.
- Content Quality: Evaluate the quality, relevance, and uniqueness of the website's content.
- Conversion Path Analysis: Identify the conversion paths on the website and assess their effectiveness.
- Competitor Analysis: Understand the competitive landscape to benchmark your website against competitors.
- Local SEO (if applicable): For businesses serving specific geographic regions, assess the website's local SEO efforts, including NAP consistency and local citations.