To rank higher in Google, you need links pointing to your siteThese are 100% White-Hat backlinks naturally weaved into existing content on aged relevant pages or posts. From a performance point of view, because the content is aged over numerous months/years, I found that Google’s algorithm tends to give greater strength to the outbound link. Trust me, they can be even more effective than fresh guest posts.How it works: I research and find existing blog posts that are already indexed by Google and I reach out to the blog owners to get your link placed within the content and often edit the text to make sure it blends well. I'll do my best to find topically related sites/posts, but I can't guarantee that every site will be closely related to your niche!