Whenever I'm talking with a client about their SEO, I will always tell them that it may not work out how they expect it to. People will sign up for a monthly SEO service with the expectations of getting #1 rankings over...
I always get the question "What's the difference between SEO and SEM?" and even though they're similar, the descriptions and methods behind them are vastly different... If that makes sense I'll start off with SEO. ...