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Smart phone and mobile apps aren't going anywhere soon. You should begin to optimize not rather than later.
They're not like a brick phone, the smart phones are here to stay and will only evolve for the better (hopefully there's not skynet). Here are some numbers for you to look over: Around 1.5 billion people on earth own smart phones, and 50% of those people use their smart phones as their primary line (land lines are going extinct). A business needs to adapt to technology and not sit around hoping it was just a fad. Smart phones and apps are here to stay since there are enormous platforms built around them.
But what does this mean for your business' digital approach?
Mobile searches is a huge factor in todays search engines. In a recent webinar with Google, Jessie Hocchalter spoke about a strategy that revolved around mobile and how you should implement it — from SEO to PPC.
Here, we'll take a look at some of Hocchalter’s best tips about living as a small business owner in a digital world.
Making Your Website Mobile Friendly Is Key
Optimizing your pages so people on smart phones can browse easier is key to mobile optimization. If your website is not responsive (mobile friendly) 61% of people will leave almost instantly since they can't read anything easily.
Making sure your users are happy and can read everything clearly is only the beginning of what needs to be done to your website. In April 2015, launched an update that gives priority to websites that were optimized to be mobile friendly. You may have even heard of this, it's often referred to as Mobilegeddon). Basically this means that when someone is browsing on their phone, they will more than likely see only websites that are mobile optimized. With todays search results, if you don't have a website that is optimized for mobile visitors, it is more than likely your website isn't living up to it's full potential since you're missing out on a lot of traffic.
As a small business owner this can seem kind of fishy like a bait and switch. You built your website (or paid a lot to have someone else do it), you optimized the code so it would follow the guidelines set forth by Google, and now you have to get a mobile version of your website made or you won't get the traffic you deserve? It's pretty frustrating, but you have to remember that Google is only trying to serve it's visitors and since the majority are now searching from their phones, they want them to be happy. If Google were to have it's search results filled with websites that aren't mobile friendly, it would lose value to those searching from their phone and they would go to another search engine most likely. And losing your customers is never a good business plan.
Here are a few things you can do to begin the mobile optimization of your website.
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But Google also made preferential ranking treatment to sites that are "optimized" for mobile. It also means that having a mobile-friendly website is no longer a nice option to give to your customers or visitors, it's absolutely essential. Here is also Google official Mobile Friendly Test Page where you can make sure that Google recognize your website / blog as mobile friendly.
So, if anyone's website is not mobile ready by now, i would recommend to update it as soon as possible, in order to keep your mobile traffic flowing. Nice info. That's why i love using WordPress because it's easy to keep al your contents and change theme any time, while all new / current themes are mobile friendly and it's really essential because more and more people is surfing internet with their mobile phones and tablets while they sitting in cafe bar and having cup of coffee :) I like it too when i need quick information about something when i am home away without my laptop. But Google also made preferential ranking treatment to sites that are "optimized" for mobile. It also means that having a [b]mobile-friendly website[/b] is no longer a nice option to give to your customers or visitors, it's absolutely essential. Here is also Google official [url=https://www.google.com/webmasters/tools/mobile-friendly/]Mobile Friendly Test Page[/url] where you can make sure that Google recognize your website / blog as mobile friendly. So, if anyone's website is not [b]mobile ready[/b] by now, i would recommend to update it as soon as possible, in order to keep your [b]mobile traffic[/b] flowing.
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