EliteWriter
Level 2
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Personally I think that SEO is the best way to increase traffic to your site. It may be harder to implement and require more effort, but at the end of the day it is the most effective and it is a long term solution for promoting a site properly. I agree that PPC could be used to supplement SEO strategies. Yet, I know that there are many who prefer to opt for PPC only. Is PPC just an easy way out?
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MasterA
As in which one is more effective, it depends what you mean by effective. If you want to drive large amounts of traffic to your website for the short term, then PPC is effective. For long term traffic, SEO traffic is more cost effective. PPC won’t help your SEO. SEO has no relationship with traffic and therefore paid traffic will have no effect. PPC is only a decent method if you want to increase your traffic for a short period of time. PPC is fake traffic and it is nowhere near as good as SEO traffic. The only advantage with PPC traffic is that you can drive large amounts of traffic to your website in a short period of time. However, SEO traffic will have a much higher conversion rate than PPC traffic as PPC traffic are people who are only paid to view your website. PPC traffic only gives you short term traffic unless you keep putting money every month to get this traffic. Whereas, it is not compulsory to keep funding SEO in order gain traffic continuously; once you rank well on Google, you will rank well for a while and continuously get traffic even if you stop the investment. As in which one is more effective, it depends what you mean by effective. If you want to drive large amounts of traffic to your website for the short term, then PPC is effective. For long term traffic, SEO traffic is more cost effective. PPC won’t help your SEO. SEO has no relationship with traffic and therefore paid traffic will have no effect. PPC is only a decent method if you want to increase your traffic for a short period of time.
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