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As it is Memorial Day weekend, my website traffic has decreased (starting yesterday). I've recorded the traffic for every major holiday for four years now and the same thing happens: traffic decreases. It isn't concerning to me since I've recorded it in the past and know that it is expected. I record it in Evernote by the year and holiday vs. average stats for the days prior.
I'm curious if other people see traffic decreasing on holidays? Is it a global event (global meaning for every site that targets the demographic of the holiday)? I wonder if the big sites like Google and Facebook see traffic fluctuations during holiday periods when people are off work, outside and doing other things besides being online?
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TommyCarey
My traffic always drops around the holidays and I assume it's because a lot of people are traveling and not online looking to buy stuff. It usually starts a week prior to the holiday and stops either the night of the holiday or the next day.
I actually know a few people who have holiday specific websites that they sell shirts for. Their websites are dedicated to a single holiday and they leave them up all year round. They will work on them in order to be ranked prior to the holiday so that when it does come around, their sales spike. And with all the apps and plugins now it's pretty easy to just upload your designs and dropship your shirts They print everything themselves and cut out the middle man, but it's an easy dropship business to set up if you're dedicated and don't need sales asap.
I target a global market and still see a drop in sales of at least 30% around every holiday. I'll see a random drop in sales for a week and most of the time it's because of a different county having a big holiday that I'm not aware of.
Holidays can get a god send or someones worse nightmare
Thanks,
Razzy Oh yeah, this is a normal trend except for gift buying holidays like Christmas and Valentines Day (if you're in that niche). My traffic always drops around the holidays and I assume it's because a lot of people are traveling and not online looking to buy stuff. It usually starts a week prior to the holiday and stops either the night of the holiday or the next day. I actually know a few people who have holiday specific websites that they sell shirts for. Their websites are dedicated to a single holiday and they leave them up all year round. They will work on them in order to be ranked prior to the holiday so that when it does come around, their sales spike. And with all the apps and plugins now it's pretty easy to just upload your designs and dropship your shirts :D They print everything themselves and cut out the middle man, but it's an easy dropship business to set up if you're dedicated and don't need sales asap. I target a global market and still see a drop in sales of at least 30% around every holiday. I'll see a random drop in sales for a week and most of the time it's because of a different county having a big holiday that I'm not aware of. Holidays can get a god send or someones worse nightmare :D Thanks, Razzy
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