Drake83
Level 1
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LinkedIn sent me a free $50 coupon, so I used it to create some basic ads. The ads were purely brand building ads with the logo of our company as the image. We used something similar in Facebook and it worked fairly well.
What I noticed for LinkedIn was the cost of clicks. They were $2+ compared to the $0.25-$0.50 cent clicks in FB. Aside from that, I went ahead and spent the $50 coupon plus about $200 more. It resulted in many clicks but only 2 users signed up during this time period with neither user ordering anything.
Has anyone had any success with LinkedIn ads? If so, what tips and tricks can you offer? Is there something special to LinkedIn that is different from other social media site ads? Having a conversion rate of $100 per user is crazy expensive.
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TommyCarey
On Linkedin you can sell a $500 service just as easy as a $10 service depending on how you target. Sure, your targeting for the $500 service/item may be extremely small, but the ROI is much higher than if you pushed the $10 service/item.
As for your banners, make them eye catching enough so they stand out from the design of Linkedin but not so much that they look spammy and low quality. A high quality banner usually gets more clicks on Linkedin than a spammy flashy banner. Don't get me wrong, I've used tons of spammy flashing banners on websites in the past and they've worked extremely well. But on Linkedin you'll be targeting CEOs, Presidents, CFOs, etc. and you'll want to keep a professional feeling to the banners.
On all my banners I try to get at least a few things in them.
Here are a list of what I would suggest in order of importance:
1) A professional font. Get away from the normal Arial and such, it's seen all the time and makes your banner look low quality. Mix up the fonts on your banner as well. For the main text line use one font and for the sub text use a different font. This will make it look higher quality and look more professional. It will also look like you took a lot longer to make the banner and shows dedication. Play with the peoples subconscious and make them click even if they don't want to (if you're paying CPM).
2) A "Click Here" image that looks like a button placed on the far right or far left of your banner if you're using something similar to a 728x90. If you're using a larger banner size then get the "Click Here" in the bottom right or bottom left of the banner. If you can stretch it across the bottom of the banner and it doesn't take more than 20% of the banner, go for it. This shows people they can click the banner and will be more willing to do so. I also like to add an animation to the "Click Here" or the border around it. This pulls people to your ad even if they weren't looking for it, increasing your CTR.
3) Add your logo to the banners to show people what they are clicking through to. This will give them a sense of linking to your company when they see the logo on your banner and click through to see it on your website. It will help brand and build trust. Just don't make the logo more than 20% of your banner because it will take away from the text that will essentially be getting you the clicks.
4) Add an image that you feel they are looking to buy. If I were selling a radio I would add a high quality image onto the banner so that users know what will be on my site before they click through.
These are basic guidelines to increase your banner advertising CTR. Play around with them a little bit and let me know what results you get.
Thanks,
Razzy I've never had much success advertising low cost items/services on Linkedin. On Linkedin you can sell a $500 service just as easy as a $10 service depending on how you target. Sure, your targeting for the $500 service/item may be extremely small, but the ROI is much higher than if you pushed the $10 service/item. As for your banners, make them eye catching enough so they stand out from the design of Linkedin but not so much that they look spammy and low quality. A high quality banner usually gets more clicks on Linkedin than a spammy flashy banner. Don't get me wrong, I've used tons of spammy flashing banners on websites in the past and they've worked extremely well. But on Linkedin you'll be targeting CEOs, Presidents, CFOs, etc. and you'll want to keep a professional feeling to the banners. On all my banners I try to get at least a few things in them. Here are a list of what I would suggest in order of importance: 1) A professional font. Get away from the normal Arial and such, it's seen all the time and makes your banner look low quality. Mix up the fonts on your banner as well. For the main text line use one font and for the sub text use a different font. This will make it look higher quality and look more professional. It will also look like you took a lot longer to make the banner and shows dedication. Play with the peoples subconscious and make them click even if they don't want to (if you're paying CPM). 2) A "Click Here" image that looks like a button placed on the far right or far left of your banner if you're using something similar to a 728x90. If you're using a larger banner size then get the "Click Here" in the bottom right or bottom left of the banner. If you can stretch it across the bottom of the banner and it doesn't take more than 20% of the banner, go for it. This shows people they can click the banner and will be more willing to do so. I also like to add an animation to the "Click Here" or the border around it. This pulls people to your ad even if they weren't looking for it, increasing your CTR. 3) Add your logo to the banners to show people what they are clicking through to. This will give them a sense of linking to your company when they see the logo on your banner and click through to see it on your website. It will help brand and build trust. Just don't make the logo more than 20% of your banner because it will take away from the text that will essentially be getting you the clicks. 4) Add an image that you feel they are looking to buy. If I were selling a radio I would add a high quality image onto the banner so that users know what will be on my site before they click through. These are basic guidelines to increase your banner advertising CTR. Play around with them a little bit and let me know what results you get. Thanks, Razzy
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