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Many people, almost all of them, will search for reviews online before purchasing from your store or signing up for your premium service. It's a pretty common practice to have your customers and clients leave reviews for you, as long as you're not asking for positive reviews, so be sure to get as many as possible and generate more sales.
Now, if you're just starting off and you have nothing to prove you're amazing, there are still some ways you can convert people into paying customers, such as the list below.
Be kind to everyone you talk to
If you don't have any reviews or trust built up, you must be kind to everyone that comes to your website, and you will begin to notice more customers signing up for your service or buying your products.
You can do this through a live chat system like Tawk.to so you never miss a chat request coming in. All you will have to do is install the plugin onto your website, download the app to your phone, and configure it so you get all the chats directly to your phone and you can text people back in real-time.
Be polite, help them navigate around your website, and throw them a coupon code to see if they're more willing to sign up
Offer insights on what they could change for the better
One thing I love doing is helping people see what is wrong with their website or what can help them in terms of SEO and even some design work. I will give them an SEO audit for free, tell them what I can do, and they are more willing to work with me if they see that I understand what I'm talking about.
Giving your potential customers a little help in the beginning, so they know what's wrong with their websites, will always pay off in the long run
Offer free consulting to potential clients
Along with the free SEO audit I give out to people who show interest in my services, I will also give them some free consulting, and this usually seals the deal and brings them on board. They will know what's wrong with their site, they will ask me how to fix it, they will then go try to work on it themselves, and they will then realize how much work it is and contact me so I can come on board and do the work
Give one-time discounts to get them in the door
If you can afford to, you should always be offering a sort of discount to your potential customers, and you will see more people signing up. Everyone likes to save a few dollars, and that's no different when it comes to SEO. If you can build your brand well enough, you can get a flood of traffic coming in, and you can throw around some discount codes to help convert more people into paying customers
Final Thoughts,
Running an SEO company isn't the easiest thing to do but it's also not rocket science. Yes, you need to know everything there is to know about SEO and Online Marketing, but you don't have to be the absolute best at it and have 1,000s of reviews to prove it. Everyone is looking for a deal, even if that means using a coupon code for a discount, so be sure to work that into your pitch when you eventually do. Be social, friendly, and professional all at the same time and you will notice more people coming on board with your brand.
Thanks for reading
Tommy Carey
https://www.seoclerks.com/user/TommyCarey
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