Lessin
Level 1
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I was looking my competitor and found that he is repeating content in website but still on top in ranking.
Is this a good strategy to rank your website?
I see its two comparison pages where he just change overview paragraph and then whole content is same in both blogs.
i.e I write 2 blogs (SEO vs SEM) and (SEM vs SEO) with same comparison details just change the introduction paragraph.
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Jeane
However, content that is slightly altered may not be flagged as duplicate content (initially) which is probably the reason why the articles, though they are remarkably similar, both rank high in search. It is not a strategy I would recommend because you are risking much for very little. Eventually one or both sites will be penalized for publishing duplicate content. You would have lost everything overnight. Google penalizes anyone who publishes duplicate content. However, content that is slightly altered may not be flagged as duplicate content (initially) which is probably the reason why the articles, though they are remarkably similar, both rank high in search. It is not a strategy I would recommend because you are risking much for very little. Eventually one or both sites will be penalized for publishing duplicate content. You would have lost everything overnight.
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