Why women are usually better at influencer marketing

Why women are usually better at influencer marketing

How often have you gone on Instagram or any other social media platform and saw more male influencers than female?  Well, if you're seeing more male influencers then you're likely only stuck in one niche and haven't branched out, because women are dominating this type of marketing industry.  A woman can talk about pretty much anything and make it popular as long as she has a decent following.  Men can't talk about nearly as much as a woman can, and make it popular because we're supposed to be masculine and are sort of typecast lol

I'm going to get right into it and discuss why women are better at influencer marketing than men, and those reasons are:

They tend to be more caring than men
Women are the ones who give birth to our children, which means they tend to be more motherly when doing anything, and that tends to come across when they love what they're talking about.  They're more passionate about what they talk about compared to a guy who usually has to fake their emotions. 

Sure, I can publish a video and talk about certain things I love, but it won't come off the same as if a woman talked about the same thing and enjoyed it as much as I did.  Men are raised to be the protectors of their sisters, their mothers, a household, and their property which is one of the main reasons we're not in touch with our emotions as much as a woman.  I know that I was always protective over my sisters when I was growing up, even though I was the youngest, I would protect them even if I knew I was at a disadvantage.  I like to laugh and smile, but I can't put the same emotions and passion into a video review that a woman could, and I'm ok with that

Their posts feel like they're more in love with their industry
When a guy posts about their industry or niche, it usually feels like they're just marketing a product or service, unless they truly love what they're doing and don't care if they make money from their posts.  Women, on the other hand, can post about anything and seem more in love with the industry even if they hate it haha

Maybe it's just me, but I trust a woman more than I ever would a man, but that's probably because I grew up in a household full of women lol

They're prettier than men (sorry, they are lol)
It doesn't matter if you're gay, straight, bi, or an alien you probably think that women are prettier than men in every case.  This carries over into influencer marketing since they're easier on the eyes compared to us men who tend to be dirty and covered in beards haha

Now, I'm sure there are some male model types out there trying to contradict my statements about how women are prettier, but you should calm down and understand this is just a discussion about influencer marketing.  You're pretty too, but an attractive woman will likely destroy you in the influencer marketing game, so go prove me wrong and report back here.

People listen to women more online than they do men
Men have dominated the online world for a while now, but women are starting to chisel away at the numbers year after year, and that means they're starting to get noticed more.  Since men have dominated the digital world for years, the few bad apples among us have tainted the videos and anything else we've posted, and that's the main reason women tend to be better at influencer marketing.  We have no reason to not listen to them like we do to men because of the few bad apples, so we watch their videos or read their blogs and just trust them more in the end.


In conclusion
Anyone can be an influencer online, but women truly do take the majority share of popular people online in this industry, and it tends to boil down to their emotions within their content as well as instantly being trusted more than a man.  Men can be really good influencers, but a woman with all the same credentials can do much better than any man in this industry, and I would be extremely shocked if a woman lost to a man in any sort of influencer marketing competition if there was one


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Tommy Carey