Send PPC traffic to dedicated landing pages and not your homepage

Send PPC traffic to dedicated landing pages and not your homepage

Everyone has likely tried to run a PPC campaign and has had a good or bad experience with it.  If you made some additional sales, you're likely one of the people who did it right, and you had a good experience with it.  If you're one of the people who didn't make any money after your campaign was over, you likely did something wrong, and one of the main problems is sending people to your homepage and not a dedicated landing page.

It doesn't matter if you're using Adwords, Bing Ads, Facebook Ads, BuySellAds, etc.  You have to send people to specific landing pages in order to increase your conversions.  You may have sent people to your homepage or service page, but that won't convert as high as a dedicated landing page, and that's what the entire discussion is all about

Each ad campaign you run should have its own landing page
If you're using AdWords, facebook, yahoo, bing, or buysellads websites to send you the traffic you will need to set up dedicated landing pages for each ad you have up and running.  These pages don't have to be extremely detailed, they just need to be dedicated to the platform or website you're getting traffic from.

Think about it, how often have you clicked an ad that claimed something and you were just directed to the homepage and thought "Hmmm, where is the content I thought I was going to land on?" because you likely do it more than you think.  The companies who are doing it right are sending you to pages that explain what their ads are all about, and they are dedicated to that traffic stream in order to improve their conversions. 

If you are running an ad on Facebook as well as through Adwords, you will need at least 2 dedicated landing pages.  You will send your Facebook traffic to one page and your Adwords traffic to another.  This is because you can improve your tracking, greet people properly through branded landing pages, and increase your conversions because of it.

Duplicate and edit your landing pages for new sources
A lot of people are thinking "I have 10 ads out there sending me traffic!?!?!" and that's not a problem at all, you still need to make 1 unique landing page in order for this to work, but you'll have to duplicate it a few times until you have 1 page for each traffic stream you have.

You can easily duplicate your landing page and rebrand it for each traffic stream.  You just have to change some logos, some text, and change anything else needed in order to show people they're landing on the exact page you're talking about within the ad.  If you can do this, and I know you can, you will increase your conversions a great deal.

People will more likely buy if they're greeted appropriately
A huge conversion trick with this is to not just write up a landing page that is branded for the platform they found you on, but you need to greet them appropriately so they feel welcomed.  If you have people coming from Facebook, you need to say "Thank you for leaving Facebook for a little bit to check out our website!" and they will see you're happy they're taking some time off of their favorite social network to check you out   You'd be amazed how often people love to see something like this, mainly because it shows how humble you are and you're actually grateful for them checking you out.  This little trick alone will increase your conversions and sales through all of your ads out there

Offer some sort of discount code
One of the best tricks to use on these dedicated landing pages is to give people a discount for leaving Facebook for a little while, clicking through from Google or Yahoo or Bing, and they will usually bookmark or buy right then and there to get the deal  

People all over the world love discounts, and they will jump on this opportunity because they don't know if it's a time-sensitive one, so be ready for some additional sales lol.

In conclusion
Using a dedicated landing page is one of the oldest tricks in the book when it comes to converting people into paying customers.  They're landing on a special page that greets them and gives them a special promotion code or coupon code, and they will enjoy your website right away because of this.  If you plan on doing everything I've written about, you'll be happy you did after the traffic starts to flow in, because you could generate an additional 20% in revenue.  Some people say they've seen spikes of 50% more revenue from using dedicated landing pages for their ad campaigns, and I hope you are one of those people after you implement this little strategy


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Thanks!

Tommy Carey