Build a content marketing plan, stick with it, and Google will love you

Build a content marketing plan, stick with it, and Google will love you

If you're running a business or just a website you will need to have a good content marketing plan in place if you really want to be successful.  Many companies out there will make money online, but they never dabble in content marketing, so they never really know their online potential and that's a sad thing if you really think about it.  They're leaving a ton of money on the table because they're not optimizing for specific keywords, they're not giving their readers something to engage with, and they're not repurposing their own content to pull people in from 3rd party websites and platforms.

When you start your content marketing campaign you need to know it's a long process and you won't be done in a week or even a month.  I have a detailed marketing plan in place and there's no end date to it lol.  I just write 3 to 5 articles a day, publish them on my blogs, repurpose the content, and analyze everything that comes in as well as my rankings and sales.  The more I do, the more I profit, and the happier I am at the end of the month lol.  So, if you're still reading, here are a few things you need to think about when building up your own content marketing plan.


Plan for 10 articles or blog posts each week
If you're running your website or blog like a well-oiled machine, you're already adding content to your pages, but are you adding enough to please the search engines?  A minimum for you should be 10 quality posts each week, which averages to around 1 1/2 articles or posts each day and we all know that's not something difficult to do. 

You can sit down for a day and write them all up, then schedule each post to go out at specific times throughout the week, and you'll be able to focus on the rest of your work for the week.  The more content you post to your websites or blogs, the more likely you'll rank better in the search engines when you DA increases, and we all know that a higher ranking in the SERPs means more traffic and sales coming in

Post blog snippets to social media
A thing I like to do is take little snippets from my blog posts or articles and post them on my social media profiles as well as a link to the post I'm talking about.  Doing this allows people to get enticed by my snippets, click through to my website or blog, read the entire article, and hopefully make a purchase or sign up for my newsletter

I don't rely on social media to funnel in traffic, but I treat each of my profiles like a key component in my social media PBN lol.  I build quality content, or snippets, on each of my profiles and after a year of work I have tons of content pulling people to my pages and then to my websites

Run actual press releases with unique content
People all over the internet will say they're selling a press release service for a few dollars, which just tells me they aren't sending content through the best channels possible, so I try to avoid them at all costs.  Instead, I'll use $400+ services to push my press releases that will actually show up on news related websites, then I'll use those things to boost my tier 1 links, and I'll even build some high-quality links at them in order to get the best effect when it comes to increased rankings.

If you can afford to run an actual press release and not one that's a few dollars with spun content being sent out, you'll be glad you did.  I wouldn't do this until you can afford to lose the money, because the results won't be instant and you might not see anything big happen for a few months.

Advertise your articles and blog posts that are successful
I've told people this a 1,000 times and I've even written discussions about it, you need to advertise your successful content!  The more successful your content is, the more likely people will gravitate towards it when you advertise it, and that's not a bad thing at all.  If it's already successful you don't have to worry about any sort of split testing, just run an ad on Facebook and see what happens


In conclusion
A good content marketing strategy will boost your credibility, branding, authority, sales, and traffic because people are now finding you more than they were before.  Content marketing takes a while before it starts to take effect, so don't worry if you're not making more money after your first article that goes out.  Take your time, write great content, publish it to your website or blog, and always repurpose your content for more success later on


Remember to follow me!
https://www.seoclerks.com/user/TommyCarey


Thanks!

Tommy Carey