TommyCarey
Level X3
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Everyone wants to rank their websites in the top position within Google, Yahoo, and Bing but they don't want to take the time to do it legitimately. I've come across thousands of people who say they did their own SEO the right way, but now they've gotten a penalty, and it's because of the SEO. Well, if you're getting penalized for work you've done, you've likely messed something up and now your website is hurting, so it was you who pushed the throttle and built too many links or dipped into some black hat methods to increase your rankings.
Running a legitimate SEO campaign will yield you top results within the search engines, but not everyone has the time or patience to wait for that. So many people get tempted by the black hat side of SEO that they start to dabble in it and think they'll be safe forever. I can tell you from experience, you won't last long if you're doing little tricks to boost your rankings, because Google and the other search engines aren't dumb. You will get caught, your website will tank, and you will likely lie to yourself and say you did everything right in order to rank your website.
Below are a few things you should think about when you're doing your own SEO campaigns the legitimate way or you're going to outsource the work.
White Hat SEO [vs] Black Hat SEO
When it comes to SEO there are 2 labels you need to think about. One of them is the white hat label for SEO and that essentially means you're doing everything right in the eyes of the search engines and you're going to gain rankings over time. The black hat label is for the methods that are used to trick the search engines into boosting your rankings, which will get your website penalized when caught, and you will get caught eventually.
White hat takes a lot of time, longer if it's a difficult niche, but it's much more rewarding when you do rank because you'll see that #1 position being taken over by your website and you'll think "I did this".
Rankings take longer to achieve but are more stable
When you're running a legitimate SEO campaign, you'll quickly realize that your rankings will go up but it takes much longer to do, but in the end, it will be more rewarding because your rankings will be much more stable. You will be increasing your domain authority, your domain age will always be going up, you'll be adding content to your website and 3rd party platforms, and in the end, you'll be on the first page of Google and the other search engines.
I tell people all of the time to work on SEO but don't focus on it. Focus on running your business and making it profitable because SEO takes time and if you're just focusing on it, you'll lose money from your other methods that are actually profitable.
You will avoid any sort of penalty
When you're doing SEO the right way, and not trying to trick the search engines to increase your rankings, you will avoid any sort of penalty that might come your way if you were to dabble with black hat SEO.
Penalties are difficult to see coming, and they can kill your website, but it's not the end of the world if you do get one. Usually, you'll get a penalty for building 1,000,000 backlinks to your homepage overnight or you have black hat methods such as hidden text on your pages, so you'll just need to fix those and the penalty will usually get lifted after a few weeks.
Find the perfect company if you outsource your SEO
If you don't have the knowledge or time to invest into your own SEO campaigns, you should always think about outsourcing it to a credible company who can do the work the right way the first time. You don't want to pay someone $5 to build you millions of backlinks and hope for the best, you'll just get penalized. You need to pay a credible company that will do quality work if you want to be competitive in the SERPs with anyone doing or selling the same things you are.
In conclusion
Legitimate white hat SEO is something that takes time and there aren't any shortcuts. There is no "get rich quick" scheme when it comes to SEO, you can't skip ahead in time and just sit at #1 in the rankings, so you should probably do everything legitimately and be glad you did in 6 months or a year from now. You can get to the top of the rankings, and stay there, as long as you do everything right and don't get tempted by any black hat methods guaranteeing you top rankings in 1 to 3 weeks.
Remember to follow me!
https://www.seoclerks.com/user/TommyCarey
Thanks!
Tommy Carey
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But it is good to find out what the techniques are so that you don't accidentally make the mistake of doing something that you shouldn't. You need to stay awake and aware because SEO is everchanging.
[size=100]When I started trying to learn (I still have to say “trying”) to search engine optimization (SEO), I heard of this white hat / black hat SEO and sometimes I'm glad that I don't know enough to wear either hat and perform the tricks! LOL. :D But it is good to find out what the techniques are so that you don't accidentally make the mistake of doing something that you shouldn't. You need to stay awake and aware because SEO is everchanging.[/size]
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vinaya
White hat is moe rewarding. Slow and steady wins the race. Some people use black hat tactics to rank higher on Google. They might be able to get a good rank with black hat seo, however, in the long run, they will fall down. Using black hat methods might also result in being pennalized such as being blocked from search results, ad accounts being banned etc. White hat is moe rewarding. Slow and steady wins the race.
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