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As a business, artist, freelancer, entrepreneur or whatever! Do you do/make podcasts?
Podcasts are basically audio files.
Usually of someone talking. Or reading something out.
They are getting much more popular than ever before.
Yet still, not many businesses, business owners, webmasters, bloggers, affiliate marketers, SEO's etc use them.
Why do we overlook podcasts?
Wait, are podcasts not worth looking at then?
How can podcasts help me / my business?
Podcasts are neat little audio files that contain information.
Usually in spoken format.
For example, a spoken (read out) version of one of your blog posts.
Including, any Call To Actions in it..
They are much more personable: You will connect with the speaker much more than you would words on a page.
They are much more influential: Hearing someone say "go and buy it now" is twice as effective as reading that on a page.
They are generally trusted more: People will naturally trust a real spoken voice than reading something on a website.
They have viralability: New word alert!? "viralability: how viral something is. Example, they can be easily shared/reshared downloaded,transmitted, bluetoothed, attached, emailed etc.
They get the job done: Podcasts are generally more effective at converting listeners than articles are for readers.
They're easy to make: All you got to do is record yourself speaking your article (or even get someone with a sexier voice to do it for you).
They can be repurposed over and over: Like MP3 files, you can rename them and send them out via syndication and distribution methods.
They can be useful for SEO: Like any media, you can insert META data into them such as descriptions, keywords, locations, website URLs, brand names etc
Some questions to ponder:
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TommyCarey
Actually, I would love to see a discussion along the lines of "how to start your own podcast" and it would cover what equipment you need, what software would work best, the process that you talked about here, and pretty much anything else you need to get your voice heard by the masses I don't make podcasts, but your posts are making me want to start dabbling in them to see what type of traffic I can generate for my own websites :D Actually, I would love to see a discussion along the lines of "how to start your own podcast" and it would cover what equipment you need, what software would work best, the process that you talked about here, and pretty much anything else you need to get your voice heard by the masses :D
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