Content marketing can save you money and bring in more customers

Content marketing can save you money and bring in more customers

When it comes to marketing, getting people to come into your website solely from reading an article isn't the easiest thing to do in the world.  You need to understand what to write, when to write it, how to write it, and how to optimize it in order for everyone to love it.

Now, know all of that isn't all of what you need to understand when it comes to content marketing.  What you really need to understand, and what will convince you to start your content marketing right now, is that you tend to make more money with it than other methods and it tends to be cheaper to perform as well.  If you haven't guessed it, I'll be covering a few reasons you should focus on content marketing in order to save money and profit more along the way


You can write your own content, saving you money
Anyone with 2 hands and 10 fingers, sometimes less, can write their own content easily.  You're the best person to understand your niche and website, so why should you outsource your work right now when you could do it yourself?  I write content for a living and I'm telling you that it's easy to do if you understand your niche, so the only reason to outsource the work is if you really don't know what you're doing or if you're targeting a different language.

Saving money, in the beginning, is crucial, so you should always fill your website with your own content, and if you really want to you can outsource the work later on down the road.

Costs less than outbound marketing yet generates 3 times the leads
When you're doing content marketing you will quickly realize that it's not nearly as expensive as outbound marketing to generate leads.  This is because you're just writing your own content and publishing it on major platforms that will bring in traffic.  The majority of content marketing can be done by you, which means you'll save money, and you'll generate 3x the leads which profit you even more than outbound marketing

Blogging helps bring in traffic from the search engines
Everyone is talking about blogging for profits, but not everyone is doing it, which means you likely have an easier journey ahead of you since the majority of your competition isn't doing what you're about to

The more content you publish on your blogs, the better your chances are of getting exposure, and eventually ranking on top of the search engines for various keywords.  Once you're ranked for enough keywords you'll start noticing plenty of free traffic coming into your posts and that means more money in your pocket since you'll now be making more sales.

Content marketing converts 6 times better than traditional marketing
Traditional marketing converts well, but content marketing is even better, 6 times better to be exact.  With the exception of email marketing being the best way to convert clients, content marketing is the best way, and you don't need to take months to build your lists

You can write your content in a way to show people why you're the best and they will be convinced right then and there to make a purchase.  Other people will likely go to your blog, where you posted great content, and see you as an authority which will make them decide to purchase.

Content marketing can help brand your business and build trust
Branding and trust go hand in hand, and if you aren't trying to do either of these, you'll likely be falling behind your competitors.  People want to trust you and that's why you need to do the right content marketing!  Give them a reason to trust you, through content marketing, and they will always come back to you for anything they need related to your industry.


In conclusion
Content marketing costs less than all the other methods out there, which makes it enticing to everyone wanting to make money online, but it does take time to write up all the content.  You can't use spun content if you want to be seen as an authority, so just write it yourself or outsource it to a credible writer if you have the funds, you'll be happier in the end if you do

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Thanks!

Tommy Carey