5 skills a marketing manager must have in order to get a job

5 skills a marketing manager must have in order to get a job

When it comes to online marketing, you can't just hire anyone off of the streets to manage everything that needs to be done.  You need someone that has the ability to do all the research needed in order to understand your market.  You need someone who needs to understand the art of negotiation in order to talk with potential partners and service providers.  You need someone who knows how to communicate with people, as well as your teams, in order to get the jobs done.  They MUST be a natural born leader in order to have people follow them in down times.  Overall, the person you're bringing on as your marketing manager needs to be comfortable building a team around them in order to get your clients work done just right, and if you haven't guessed it by now, this discussion will revolve around all the points listed above!

Must be a digital private investigator
If your marketing manager knows how to do basic research on your competitors, you're on the right start, but they will need to be able to dig up dirt on anyone and anything that needs to be found. 

They will not only need to dig up dirt, but they will need to do all the right market research in order to know what will work and what will not before you start the intended work.  Doing this will not only save time, but a lot of money, and that's why a marketing manager needs to know what to look for in the beginning.

Must be able to negotiate well
Negotiations happen all of the time when it comes to marketing, mainly because that's how we were taught to get the best price, so your marketing manager needs to understand how to do this well.  If your marketing manager can't negotiate, you'll be paying top dollar for everything you need in order to run your campaigns.  You'll be paying a premium for freelancers, salaries for their teams, software, etc. and that's not something a successful company usually does.

Must be easy to communicate with
Just because a marketing manager isn't likely to talk with a lot of clients doesn't mean they have to be difficult to talk to.  Someone with great communication skills will usually increase your sales, have a team that works better together, and be able to delegate while understanding the work process all at the same time.

No one wants to run into a problem and think "Man, I don't want to talk with the marketing manager because they're difficult to talk to!".  You want your teams to willingly go to the manager because they're easy to talk with.

Must be a natural leader
It's difficult to find natural leaders out there, because it isn't something that can be taught, and this is why a great marketing manager is worth their weight in gold.  If you're in the market for a marketing manager, with the natural born leader mentality, you'll pay a premium but that person will make you more money than you could imagine due to their organizational skills as well as their teams running efficiently.

Must be able to build the right team
Finding the right person for the job isn't the easiest thing to do when it comes to marketing, and a marketing manager should be able to do this easier than others.  They should know what to look for, understand a persons personality and how it will mend with the other team members, and know who will crack under pressure if there ever is any.

A good manager can put together the right team quicker, and cheaper, than most of the people that work for million dollar companies lol.


In conclusion
Finding the right marketing manager may not be the easiest task, but once you do find him or her, you will not have to worry much about your campaigns or building the right teams to get the jobs done.  You will likely have to just sit back and worry about the business, and not the marketing because your manager will handle all of that on their own.


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Tommy Carey