5 reasons you shouldn't be spending money on internet marketing classes and courses

5 reasons you shouldn't be spending money on internet marketing classes and courses

In the past, you couldn't go to take classes to learn internet marketing or anything close to that.  You could get a degree in marketing, but from what some of my colleagues have told me, those courses cover nothing related to internet marketing and they were in a new ball game when they started learning on their own.  Sure, they understood the basic terminology and knew how to run a business, but they couldn't tell you what a dofollow link was or how to get a guest blogging post live on your first shot!

Marketing and internet marketing, although they have a similar goal, are very different from one another.  Internet marketing and SEO have to be blended seamlessly in order to have the biggest effect.  With marketing, you don't get an added benefit from adding your keywords in the text of a billboard, which is why it's so much different.  Your actions online carry over for years to come, and that's one reason online marketing needs to be done right the first time because if you screw it up early on it will haunt you forever.

In this discussion, I'll be going over a few reasons why you don't need to be spending money on internet marketing classes or courses, and they are:


They teach you the basics
Unless you're going for your masters in internet marketing, you're just going to be spending $20,000+ to learn the basics.  How often have you gone to your own website, optimized the titles and descriptions and then monitored your rankings within all the major search engines in order to see if your actions have worked or if you need to keep pushing?  Well, that's pretty much what you'll learn if you pay for these types of courses.

You can learn everything online for free
The movie "Good Will Hunting" is a good example that you can get a Harvard education for the price of a late fee on a book at the library.  You just need to go out and read what you need to know in order to educate yourself.  You may not get a fancy piece of paper at the end of the year saying you passed and now you're certified, but you will have saved a massive amount of money that can be better used for PPC or branding campaigns. 

Think about it, you're spending all this money to learn internet marketing and you could have been a millionaire if you just went on your own to learn it.  You could have used that tuition or internet marketing courses money in order to get a profitable website up and running before you even graduated. 

Many of us are self-taught, but the newer generations getting into internet marketing are getting tricked into thinking they need these class or courses, which is ridiculous because you can just browse a forum and learn everything you need to know in order to have a profitable website up and running or help build up a clients site.

Most of the teachers aren't very experienced
Since internet marketing courses aren't very old, the people teaching them tend to be younger, which usually means they don't have much experience.  The people who do have all the experience tend to be the ones turning down these teaching opportunities because they already have plenty of websites that are profitable and they don't need another workload.

In 1 month you can learn the entire curriculum for the year
If you were to get all of your books, cram for countless hours, and still manage to graduate from these classes or courses you'd still be behind the people who taught themselves.  This is because if you were to do all that, you would still have to wait for all of the big tests to come up and eventually you'll need to graduate.  The person teaching themselves will learn your entire year within a month, then be profitable because they're ranking clients websites as well as their own, and now they don't have any school debt.

In conclusion
We're taught that we need to go to college, learn a lot of stuff, specialize in something, get a job, and eventually die.  With internet marketing you can teach yourself as you make money, which is sort of like a trade, and you don't have to rack up any sort of tuition bills that impact your credit scores   You'll have plenty of money flowing, be building a business, and your friends are now racking up debt that they'll be paying off until they're 50 years old.


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Thanks!

Tommy Carey