Why you should think about going live on YouTube

Why you should think about going live on YouTube

Everyone is trying to make money online, and a lot of us tend to gravitate towards YouTube, but did you know the benefits of "going live" can drastically boost your sales and make you more successful?  When you go live, you're essentially doing a live broadcast from wherever you're at, and people can see what you're doing or saying to them, and this method of video has been on the rise over the past few years due to all of the big social media platforms implementing this feature to their websites. 

Some people credit going live to their success, and others say it's just a little boost to their overall profits, so it's really up to you to try it out and see what works best for you.  Some industries may not do well when going live while others may pull in a lot of sales, but you'll never know until you try it out for yourself.

Below are a few things you need to think of, as well as the benefits, when going live for everyone to see.

You should prepare for your live videos instead of winging them
If you do go live, you should always have some sort of script ready because you won't want to stutter when talking and everything needs to flow very well to keep people attentive.  If you're just winging it, you will have breaks in your speech patterns and people will likely leave your live video because it's getting boring.  To prevent people from leaving, always have a script on hand and ready, this will always help you out when going live.

The professionals out there have written up scripts or had them written, and go over everything at least a few times prior to going live.  By doing this, they're essentially practicing what they're going to say to everyone watching, and their live videos seem more natural and genuine. 

Interacting with your viewers
Almost all of the live streaming services allow you to interact with anyone who wants to comment or like your live video.  If you want to be as successful as possible with live videos, you need to always be in contact with the people who are commenting and liking your videos, which is a pretty common marketing practice nowadays. 

Think about it, if you were to comment on a live stream and not get any sort of acknowledgment, would you stick around?  Probably not, and that's why you should be talking to your viewers even if they aren't commenting or liking.

You can get sign-ups for future broadcasts
A great thing about going live is you can engage with people in real time and ask them to sign up for future broadcasts.  You can give them a sort of incentive to sign up in order to get notified of your next scheduled live video, and they will likely oblige because it doesn't cost them anything, so try asking and see what happens

You can give away a free ebook or some other sort of incentive to sign up, which shouldn't cost you much money, so play around with the free incentives and see which gets you the most sign-ups.


In conclusion
Going live on YouTube isn't as popular as doing it on Facebook or even Twitch, but it's on the rise and there are a lot of potential viewers you could tap into, so why aren't you doing it?  YouTube has billions of page views each month, which could make you a millionaire, so get started with live videos and see what you can do with it


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Tommy Carey