4 free marketing methods a startup can use to get noticed

4 free marketing methods a startup can use to get noticed

In the beginning, you might think it's expensive to do marketing for your startup, but it doesn't have to be.  You can use a few little tricks, that might not actually be tricks in your opinion, in order to boost your sales through free marketing tactics.  There are plenty of companies out there that use free marketing tactics all day long, even though they're multi-million dollar corporations, and they're raking in the dough because of it.

A few ways to do this is to bring on affiliate marketers, use strategic content marketing, do your own PR, and use 3rd party platforms to pull in customers to your business.  In this discussion I'll be covering those things exactly, so let's get started!

Use affiliate marketers
As you likely know, an affiliate marketer is a person who will post your links around the internet in order to make a commission on every sale they send you.  This is a common way to bring in new sales, but where do you get affiliate marketers to do just this?

A great place to think about getting affiliate marketers is Facebook!  What you'll need to do is set up an ad that targets people who like affiliate marketing or have it set as a profession on their profiles.  Make sure your ad has high quality pictures and text that says "We're looking for affiliate marketers" and you will likely get a lot of clicks.  I recently did a campaign like this and got 45 affiliate marketers and I only spent $30 on the campaign.  Now you're probably saying "$30 to only get 45 affiliate marketers?!?!?!" and I can see how that might be insane.  Yes, I only got 45 signups from my campaign, but those sign-ups have already made me $500 and I only spent $30 to get them into my website

Another place to get them is ShareASale, but you need to be approved before you can start to acquire affiliate marketers, and that's not always an easy thing to do so I tend to stick with the facebook method

Use content marketing
We've all heard that content is king, and it's certainly true because it can bring in a lot of visitors, but you need to be writing the correct content to get noticed.  If you're writing small 500-word blog posts and thinking you're going to get a few thousand people a day to read it, you're wrong and need to go back to the drawing board.  Now, if you're writing up 2,000-word blog posts that are very detailed and keep the readers interested, you'll eventually get noticed by bigger authority websites as well as the search engines who will likely boost your rankings solely from the content you're producing.

Take your time when you go this route, you don't want to waste it, which means you need to do the proper research before you even write your titles.  Figure out the keywords you want to target, set up a template of your post, then get an idea of what the content for each section of your post is going to be.  When you've done that, publish your rough draft and edit it over the next few days.

Do your own PR
A lot of people see PR as Page Rank in the SEO and online marketing world, but it was normally used as "Public Relations" before the internet started to take over the world.  If you're doing your own Public Relations, you're going to save a massive amount of money because you won't have to hire someone to come in and do it for you.

Go to companies that compliment your own and see if you can partner up with them.  If you get enough people to team up with you, you will notice your traffic beginning to increase more and more, which is always a good thing when it comes to boosting your sales

By doing your own PR you're not only saving money, you're controlling your own image online, which is something you should want to be doing in the beginning because your image is everything and needs to be protected.

Use 3rd party platforms to pull in customers
A great way to do your own marketing on a budget to bring in customers is to use niche specific 3rd party platforms like forums and other types of communities that allow you to post your own content.  Of course, you won't be able to just spam your links wherever you want, you'll need to build up your authority within those platforms before you start to drop any sort of link, and that could take a while depending on how much time you invested into it. 

You can also do this in Facebook groups that allow you to post freely, just be sure you're not breaking any rules and you're only linking to your products or services when someone is asking about them.


In conclusion
Doing your own marketing at the beginning of your startup may seem like a daunting task because you will be doing plenty of other things like running your daily operations, but you'll need to try in order to save money.  I know you would rather hire someone to do this, but that could be thousands of dollars in income that might be better used for promotions or building up your own following.  Try it on your own at first and bring someone on if it's too much and you can actually afford it.  Don't risk too much money on this in the beginning because it could really hurt your startup if it goes wrong.


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Thanks!

Tommy Carey