5 ways to boost your ROI with email marketing

5 ways to boost your ROI with email marketing

People always get afraid of email marketing because they don't want to be seen as a spammer.  I'm here to tell you that if you do it right, it can be your main source of income since every top marketer will tell you it's the best ROI you can get when it comes to bringing in new sales.  You shouldn't be afraid of it, you should embrace email marketing, and that means you need to know what to do in order to get the biggest return for your time invested into it.

In this discussion I'll cover my 5 may ways to boost your ROI with email marketing, and they are:

Your timing needs to be perfect
If you're sending out emails whenever you think is right, and never changing up your times, you'll likely be screwing up majorly and not get the most out of each send.  You need to test this out to see when the best times for sending are with your lists.  Some people will say early in the mornings are the best time while others will say late at night is 10x better than the morning.  It all depends on who you're targeting and where they are if your lists are super geo-targeted then you wouldn't want to send out an email at midnight because no one will be on.  

Figure out the best times by testing it multiple times.  Usually, you can narrow down a 3-hour timeframe after just a few test emails going out.  Send a wave of emails out, see which ones have the best responses, record the times and send out another wave near the time of the best performing email from the first wave.  After 2 or 3 waves of emails, you will have a really good idea of when to send out your emails because now you've sent out a bunch and can calculate exactly when the peak times your lists are responding.

Have the right offer within each email
If you're always pitching to your lists you won't see a great return.  People want to see content and they will decide to make a purchase on their own if they want.  You also need to pair up the right products and services to the lists you're sending out.  A list containing people who love dogs won't want to see an SEO article or service in their email, they want to see something related to animals.

If you can pair up the right offers with specific lists your ROI will be very good.

Your subject line needs to be perfect
If you're just writing up "Click on my email now please!" you won't see many people opening it up.  You need to have catchy headlines in order to entice someone to click on it and see what's inside.  If you can attract people to your emails through your title alone, you've already won one of the 3 battles in email marketing, and those are: Open, Click, Buy

Have them well designed
You can send out a wall of text and hit the inbox fairly often, but no one wants to read something that bland.  They will likely click "Spam" because of how garbage the email looks, and that's never a good thing for your servers.  Instead, try getting a lightweight design for your emails and make sure it's specific to the niche you're targeting.  Your subscribers will read your emails more often and likely come to your website if you placed a link in the email.

Always follow up with your lists
If you're getting responses on your newsletters and not responding, you will essentially be losing sales.  You need to follow up with anyone that responds unless you clearly stated it's a nonresponsive email, but even then you shouldn't be sending emails from there anyway lol.


In conclusion
If you can follow these few simple tips you can boost your ROI with email marketing and be the next success story online (hopefully).  Email marketing isn't difficult to do if you build your own lists naturally, so be sure to never purchase a list and spam out to it, that will guarantee your server getting blacklisted.  Do everything legitimately, don't rush it, and make it look pretty in order to increase your ROI over time


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Thanks!

Tommy Carey