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When you begin your crowdfunding journey you will quickly realize that you don't get paid right away and you will actually need to do some work prior to getting a check or transfer to your business or personal account. You will need to set up the right campaign in order to actually get the people to back you up on your journey, which isn't the easiest thing to do because you need to spend a few bucks on a professional video showing your product in use or what you plan to do with whatever it is you're needing funding for.
Crowdfunding is an incentive-based marketing method because you're giving away your services or products usually at a discounted price compared to what you're going to sell it for after you get the funding, which means people are paying up front for a discounted item. The more someone puts into their donations, the more they should be getting out of the product or service they are purchasing. A good example of this is a Kickstarter campaign that had an option to pay $10,000 and they would get every variation of the product, the company would fly them out to their headquarters for a tour as well as a VIP treatment. Another campaign I saw was a production company who was gathering funds to get a movie done, and they had a $15,000 option for anyone to select and fund. This option actually got the backer in the movie as an extra and added to the credits, as well as various other incentives They essentially bought their way into the movie, which I don't think was a massive hit, but they were still there and could now put it on their resume lol
Start your marketing from day 1
When you get the idea of starting a Kickstarter campaign you need to realize that every second of a video you post, every word you publish in your pitch, and basically everything that is associated with your campaign needs to have marketing in mind. You need to avoid getting overly pitchy in your campaigns because no one will back you if that happens, you need to just do common marketing tactics in order to boost your backers.
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