Stop advertising with every post and watch your authority increase

Stop advertising with every post and watch your authority increase

When you start to work online you might be so eager to make money that you forget people don't respond well to someone that is always advertising products or services.  I know you want to be successful, but you'll need to pull back on the reigns if you want to be successful because you can't build a following by advertising constantly.  Right now you're probably thinking "How do I make money if I'm not advertising?" and I'm not saying you can't advertise your products or services, I'm just saying you should do it randomly throughout your marketing campaign. 

Think of it this way, if my only posts were about how much my SEO services cost, you would think that I'm just trying to get you to sign up for my services.  Now, if I were to write up a bunch of quality content that is SEO related, you would know that I understand the process of boosting a website within the rankings and you would likely come back if you ever needed help with your website.  If you're constantly advertising your products or services, people will see you as less of an authority because you never have anything helpful to say, and that's not how you want to be seen!

In this discussion, I'll be going over how you can still pull in clients without always advertising your products and services, such as...


Be the authority
When you write up an article or blog post, be sure to add quality information to it so you will be seen as the main person to go to when a reader has a question.  I get plenty of PMs here on SEOclerks asking for my help, and I wouldn't have gotten them if it weren't for my 900+ discussions that are within the community discussion section for anyone to read.  People will actually register an account just to ask me a question, and I'll usually answer them if it's not spam lol.

If you're the one that is always asking questions, you're not going to be seen as the authority, so be sure to only post quality content that helps people out and is not targeted to bring people in who can help you with something.


Always be helpful without asking for anything in return
Every single day I get people emailing me or tagging me on facebook asking for help, and I gladly respond to them because I'm only improving my chances of getting a new client down the road.  Even if I don't turn that one person into a new client, I might be seen by dozens or hundreds of other people, which could likely bring in multiple clients who were just lurking in the shadows and reading my content

Helping people goes a long way, and a good example of this is when I helped out a new business owner with their website and 5 years later they gave me a call wanting to hire me to do SEO and Marketing for them.  I was blown away that they remembered me, and even more blown away when they wanted to pay me an excessive amount of money for my time   Being helpful will boost your profits because you're not always advertising to people who are reading what you post


Send out newsletters and not spam
When you get into email marketing, no matter how big your list is, you will need to send out helpful emails that aren't seen as spam.  To do this you will need to avoid putting a bunch of product links in hopes people will click through and make a purchase from your website.  Instead, write up a few great blog posts and add links to them within your emails for people to go read what you've written up.  People will see what you've written, notice you didn't link to a product or service, and they will trust you a bit more which usually turns them into a loyal customer down the road.


In conclusion
If you can do those few little tricks above, you can turn more people into customers without advertising all of the time and turn them away.  You can't constantly advertise to your lists or people on your website and think you're going to be profitable.  If you do advertise constantly already, try to pull it back and just help people out on their journey.  The more people you help on an open forum or social platform, the more likely you will have recurring clients signing up for anything you eventually do advertise


Remember to follow me!
https://www.seoclerks.com/user/TommyCarey


Thanks!

Tommy Carey