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Rankings are what everyone that has a website is chasing, and you don't even have to focus just on backlinks in order to boost yourself up in the SERPs. Getting top rankings means you need to boost your authority, and getting backlinks is a great way to do this, but it's not the only way There are plenty of people who will go online and only target backlink building as their primary way of boosting their rankings, which means they could be falling behind their competitors who are placing unlinked URLs, mentioning their business or website name, or branding when they can in order to build up their authority.
We all want to be on top of the rankings, but a lot of people who just get into boosting their authority don't realize how much work is involved, so they quickly turn to SEO software. I'll tell you now, I use to use a lot of SEO software, and it very rarely did better work than I could do manually posting links around the internet. I would say that 1% of the time it would trump my own manual work, and I'm not even sure why, but the rankings weren't stable and dropped after a week or two. And remember, stable rankings are MUCH BETTER than spiked rankings! This is because if you rely on spiked rankings, you're only going to be #1 for a week or less, and then you'll drop down. If you have stable rankings, you will be around the top of the SERPs and getting traffic for weeks or months at a time before you see any movement. Hopefully you don't stop building up your authority when you hit #1 and drop slowly, which a lot of webmasters do, so always work on your website to boost it
In this discussion I'll be going over a few ways you can build your rankings without actually building your own backlinks And those ways are:
Plan URL placements
When it comes to SEO, not everyone will know how to build backlinks, so you'll need to just place a plain text URL in order to show a more natural backlink profile. A good example of this would be http://www.example.com because it's the URL that shows up in the address bar and it's not turned into a hyper link with an anchor text. The search engines know that not everyone knows how to use hyperlinks, or even anchor text, so they will see this as more natural than a link that is placed on forbes and linked with a specific anchor to a very relevant sub page on your website lol
I've always practiced placing plain URLs and linking with just the URL as the anchor, and it's worked extremely well for me over the years. The more times Google changes their algorithm, the better my work becomes because I try to make everything look 1,000% natural, which you should do as well You may not rank #1 tomorrow if you're placing a lot of these plain text URLs, but you will rank much better over time compared to the companies that are only placing anchors with every backlink
Business or Website name placements
A lot of people don't believe in this, but it actually works pretty well, and my predictions have come to reality when I read about Google starting to focus a lot on business name mentions as well as domain names without being linked. For example, if I were talking about IonicWare and SEOclerks, I would do just that and not link them lol. I could also do IonicWare.com or SEOclerks.com and Google will recognize that as a mention and give a slight bit of authority towards the website or company. Obviously I'm mentioning them on their own website, so SEOclerks won't get a slight boost, but Ionicware might
Placing mentions like this will help you a little bit with your backlink profile because it's not exactly a link, but it's still you talking about the website or business. You won't be seen as trying to artificially boost your rankings, which is what the search engines love, so they might boost your more as time goes on
Other people will build links for you
One of the great things about the online community is that people will share your website on social media and they will also build links for you because they want to share to their own favorite websites Now, this is a backlinking method, but I'm still mentioning it for 2 reasons, which are:
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