The top 5 SEO related questions I get from clients

The top 5 SEO related questions I get from clients

Over the course of my SEO career, I've had thousands of clients across hundreds of industries, but they all have the same questions to ask.  It doesn't matter the industry or niche, they usually have the same questions because most people have the same concerns when they begin to do SEO for their own websites or outsource the work to a credible company like my own.  I understand why they ask the questions before they sign up with me, I even understand why they are concerned, but what I don't understand is why everyone has the same exact questions lol

It's sort of frightening sometimes when I'm talking to 2 different clients at the same time through my support system.  It's like an echo of questions and I begin to think they're talking to each other while also talking to me, but that is highly unlikely lol.  The first potential client will ask "What is SEO?" and before I'm done answering their question, the second potential client will ask "What is Search Engine Optimization?" and I think "Is this the same person or are these two people talking to each other!?!?!?!?"   Over time I've developed a pretty good library of canned responses, which are pre-written responses for most of the questions I get.  I simply find the response, add it into the text box and edit it slightly for the person I'm talking to, then send it   It saves me a whole lot of time, and that's always a good thing when you're running your own business!

In this discussion I'll be going over the top 5 SEO related questions I get from clients, and they are:


Why do I need SEO for my website?
I get this question on a daily basis, and my canned response has gotten pretty long so I won't even add it in here since your time is pretty precious to you I would assume.  Basically, SEO is needed for every website if you want to boost your rankings within the search engines for specific search terms.  For example, if I wanted to get found for "Best SEO Company" I would run an SEO campaign for my own website and work on it for a few years to beat out all the websites that are already ranking for it.  I would build backlinks aimed at my website, I would add high quality content to my own pages as well as 3rd party websites that would then aim at my own pages, and I would be on social media as well as Q&A websites to help people out whenever I could.

Just adding a fancy looking design to your domain won't get your traffic, you need to optimize your pages as well, and that's what's called on page optimization.  You need to edit your titles, descriptions, headers, alt tags, make sure your keyword density is around 3%, make sure your website loads fast, and definitely have a responsive (mobile friendly) website.

I get this question a lot, and that's pretty much what I tell them, except I elaborate on everything and give them a massive amount of content that takes them a minute or two to read through.  This shows them that it's a difficult process, and takes time, and most people don't want to do this on their own so they hire me


Why wouldn't I just use Adwords to get traffic from Google?
This question gets annoying because it's usually asked by a person who thinks they know everything already.  PPC campaigns can bring in plenty of traffic right away, as long as you can afford to keep paying the PPC machine, but it's not a sustainable way to bring in traffic and keep your ROI high.  SEO has an amazing ROI over time, but a lot of companies don't know that because they do it for a few months and then give up.  I've actually had clients pay me month to month for SEO work, and I told them they would likely start to see some rankings after 3 months, and they stopped paying me after month 3 because they said they had plenty of rankings and they don't need me anymore lol   What they were too stubborn to ask or know is that SEO is never ending, and will keep boosting you up, unlike PPC campaign where you have to keep putting your quarters in to get an extra life lol

PPC is great, don't get me wrong, but it costs much more than SEO does if it's done right.  You can pay $1,000 into your Adwords campaign and get 10,000 clicks if each click is $0.10, which is actually pretty low for a CPC.  Or you can invest $3,000 into SEO over 3 months and get 50,000 clicks, which would be the same as a $0.06 CPC, and it would only get better as time goes on

I always tell my clients to run a PPC campaign as the SEO campaign is running, since SEO takes a few months to start sending a decent amount of traffic, and they could reduce their PPC spend as their SEO traffic starts to show up.  I tell them only to do it if they can afford it, because I don't want them to lose any money in the process, which they would likely blame me for somehow lol.


Will my website get penalized?
This is a common concern, and it's a justifiable one since there are a lot of bad SEO companies out there that just take your money and run Senuke on their clients websites and call it a day.  I always tell my clients "Your website could easily get penalized if we didn't know what we were doing, but we've put up test websites over the past 15 years and done everything we can to figure out exactly how Google ranks websites.  We then take the knowledge we gained from all those tests and apply it to our clients websites.  Your website will never be a guinea pig for a new method we're testing, because we already have those websites ready for our experiments.  Your website will only get the best of the best methods that are known of to build rankings in the safest way possible.  You're safe in our hands and we will never hurt your website in any way."

Customers like a sense of security, and since I'm being honest with them saying that there websites are in good hands since we have the experience and know what to do and what NOT to do, they trust us a bit more than anyone else they've talked to and just given them the answers they want to hear lol.


Why can't you just build thousands of backlinks right now?
A lot of website owners don't understand that you can't build 1,000 or 10,000 backlinks overnight and not get hit with a penalty.  It's an unnatural way to build up your backlinks, and you will hurt your own rankings 99% of the time.  I've actually had clients "help" us by purchasing 1,000,000 backlinks and aiming them at all their main pages, which actually hurt our own work and it took 6 months longer to get this website ranked.  Yes, I threw all the links in the disavow tool, but that's more of a suggestion to Google and not an iron clad way to remove bad links.

Quality is always better than quantity, and backlinks are the same way.  You never want to build a massive amount of profile links using SEO software because they will never be as good as 1 high quality article placed on an authoritative website within your niche.  People usually think "Well, if I build 100,000 of these lower quality backlinks, it will equal 1 high quality link!" which isn't true at all.  You're building 100,000 low quality links that will be nothing but low quality links.  The authority of low quality links doesn't compile, it actually works against you, so try to avoid doing this.


Do you guarantee top rankings for my website?
A lot of people actually stop talking to me when my response to this question is "No, we can't guarantee top rankings because we do not work for the search engines and we can't manually move your rankings for you throughout the system.  Anyone that tells you they can guarantee you top rankings is just trying to take your money."

People don't like to be told no because someone will always tell them yes.  I don't care if they leave when I tell them no to this question, I'm actually dodging a bullet later on that would likely result in a charge back by a client that expected to be ranked #1 for a keyword that has 10,000,000 searches a month but they've only been paying me $50 for 1 month haha


In conclusion
If you run an SEO company or service, you've likely heard all of these questions, you probably have similar answers as well   Sometimes I'm shocked with the responses I get from clients when I tell them something isn't possible, but then again I have to realize they don't know what they're talking about, and they're likely going off of some information that was told to them by someone that didn't know what they were talking about lol.  The questions above are pretty common, and I get them on a weekly basis, some I get every day haha.  If you had any of these questions running through your head, I'm glad I just answered them for you


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Thanks!

Razzy