Cristian
Level X3
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The online arena is always evolving and changing. As far as SEO goes, I always try to keep up with everything that's developing. I keep myself informed by reading popular SEO specialists I trust, I'm being careful to whatever Google is doing or saying, and I always test new stuff and try new strategies to figure out and develop my own tactics.
But there are a few things out there that I feel intimidated by and simply scare me to some degree because I don't have much knowledge about them. Or better yet, I don't know yet how to use them to my advantage.
1. Voice Search
I think 2017 was an excellent year for 2017 and will only going to see a rise in 2018 as well. I'm not using voice search on a daily basis; in fact, I only used it to test certain mobile and Google features.
I feel unprepared when it comes to voice search-based campaigns, and I feel Google and other voice-based assistants are stealing organic traffic by providing users with a direct voice-based answer.
The only effective way of dealing with voice search that I know off is staying away from ranking queries for which there is a voice-based instant answer.
2. Artificial Intelligence
I simply don't know where to start. Sure those social media based bots are fun, I can even understand specially designed bots that great you on certain websites.
The thing is, bots have actually been around for a long time, unlike some people think they weren't invented in 2017. I remember playing with such bots back in 2003-2005 IRC, a same coded technology designed to respond to certain triggers, nothing special.
So I don't know where this online AI trend is going and if it will have a breakthrough in 2018. Sure, companies like Google are certainly investing a lot in AI-based technology, but is it time to include AI in any marketing based campaign?
I really don't know.
3. Augmented reality and Virtual Reality
Pokemon Go was a big hit, for about one month. Do you know anyone that is still playing? I don't. Sure, it still has a huge fanbase among kids, but it wasn't really the "revolution" some of us thought it would be.
Does Augmented Reality have a future?
What about Virtual Reality?
It seems to me that things are moving rather slow in both industries and none had a really big breakthrough.
I think VR is indeed the future but not with the technology currently available. I believe people need simplicity beyond anything else and VR isn't simple enough to appeal to the masses just yet.
Should I start preparing for VR based marketing? I don't know yet.
4. New social networks
Let's face it. If Facebook retains this current state, it will die off in the next 2-3 years. It has already become a hugely irrelevant place, filled with fake news, propaganda, ads, memes and a bunch of people signaling useless stuff just like zombies.
Not to mention the platform is bloated with useless settings and complicated specifications. I believe social networks are a finite trend that eventually dies off.
This is why I'm scared of new social networks. I didn't jump the Snapchat wagon. How am I going to figure out which the next big social network will be?
I want to get in early, but will I be able to recognize it when I see it?
What do you think?
Of which online trends do you feel intimidated by and what big events will 2018 bring to the online arena?
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Every time I see a new robotics program becoming better and better, I just think that a T1000 is right around the corner and will come back to kill John Connor so he doesn't begin the revolution that will take down the machines haha.
The talk about AI and watching all of it's advancements makes me think that SkyNet will take over soon lol :D Every time I see a new robotics program becoming better and better, I just think that a T1000 is right around the corner and will come back to kill John Connor so he doesn't begin the revolution that will take down the machines haha.
Something similar to AI is going to be launching within the next 5 to 10 years, and that's automated employees at fast food restaurants. People in my state are complaining that the minimum wage is too low to live off of, and now they want $15 an hour, which is spurring companies like McDonalds to start testing robots to make the food and take orders. The employees are going to get $15+ an hour, but there will be a fraction of the employees after the robots are implemented and tweaked to do make sure every order is done just right. Their voice actually spurred the outsourcing of their jobs, and they'll eventually be looking for new employment, which I hope is in a different field other than the food industry lol.
Alexa scares the shit out of me right now, she's everywhere and knows everything, which I'm sure the government would love to tap in to. It's only a matter of time before the NSA, CIA, or FBI start tapping into Alexa to monitor everyone around the world. I myself like searching for the answers to my own questions because I feel I learn more than if someone were to just tell me the answer :D
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If Facebook retains this current state, it will die off in the next 2-3 years. It has already become a hugely irrelevant place, filled with
fake news, propaganda, ads, memes and a bunch of people signaling
useless stuff just like zombies.
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