5 things you must do in marketing to grow your startup to an empire

5 things you must do in marketing to grow your startup to an empire

Everyone that starts a business wants it to be a multi-million dollar empire, but they aren't sure exactly how to get the ball rolling and keep it going.  It's no secret that starting a business and managing it until you become successful is not an easy thing to do.  In fact, running a small business is 10x more difficult than if you were to just work a stead 9 to 5 job, even if you were making the same amount of money.  A lot of entrepreneurs simply want to work longer hours because they don't have a boss.  Some want to work for themselves because they will likely make more than they could at a desk job over time.  No matter the reason, the end result is that it's always going to be difficult for a startup to become an empire, but you can do it if you just stick to it and follow this discussion

Sure, not everyone will be able to build their startup into an empire, but you won't know how successful you can become if you're not trying.  Below are 4 main points that will help you along the way when you're trying to boost your startup to empire status.


Build a great brand that people love
There have actually been a lot of bad products going around that people buy in the masses because of how well the brand is loved by it's following.  On the other hand, there are good products out there that cost much more than they should solely because of how well they are branded and loved by people.  A good example of this is the Apple iPhone and how it costs twice as much as any of it's competitors (usually).  Sure, they have some nice things within the phone, but I can get the same things on my Samsung Galaxy for half the price and I'll also have more options to upgrade my memory and battery lol.

Companies that build up their brand in a way that shows they actually care about the people will succeed more than the companies who aren't talking with the people that haven't purchased.  Bigger brands are starting to catch on that you need to treat everyone nice, not just the people paying you, and they are starting to get seen as a more trusted brand within the industry because of it.  Now, people don't really trust commercial advertisements, and that's why a lot of bigger brands are getting into social media advertising. 

If you get on social media and build your brand, you will have brand ambassadors yelling your name fro the rooftop, and that always boosts sales


Know your audience and figure out where they are
If you have a product and don't know who or where to target, you're not going to be in business for long.  You might think that you can just set up a PPC campaign on Adwords or Facebook and you're going to make a bunch of money overnight, but that simply doesn't happen.  You need to know who you want to see your ad, and those people need to already be interested in what you're trying to sell. 

You'll need to also figure out where your ideal customer is, they may be on Facebook or they could actually be on LinkedIn, or even on Yahoo! where not as many people go.  Figuring out your demographic and where they are is the main thing you need to focus on before you start investing money into any sort of advertising.  This is because you don't want to waste your money on pointless advertising that won't convert


Listen to what your audience is actually saying
Your audience is the only critic you should be listening to.  If they say the checkout process is convoluted and tricky to figure out, you need to get in there and tweak everything because you don't know how many sales you've missed out on already.  If they're commenting on your Facebook page, you need to be responding to them with genuine comments and thanking them for their input

Your audience will be your bug finders, beta testers, product reviewers, and loyal fans.  You need to treat them like you can't run a successful business without them, because in reality you can't.


Smash expectations through innovation
Innovation is what makes us evolve over the course of our lives.  Before Facebook there was MySpace, some of you probably don't even know how MySpace was back in the day since it's just a music website now.  Before Facebook, MySpace was our main social network where we would go and talk with friends just like how you do no Facebook now.  Facebook innovated the social platform and everyone started to flock over, in the masses.  MySpace never did much to change the way they did anything, and Facebook capitalized on that.

If you're not innovating something, you won't become an empire with droves of people coming to you for the newest, and hottest, item or system that is on the market.  If you do innovate something, and get an increase in sales, keep innovating and never get complacent!  Getting complacent is what killed MySpace, so don't become a MySpace within your industry lol



In Conclusion
You will always need to build up a great brand name in order to get people to trust you.  You will also need to know where your audience is and how to target them in order to keep them coming back time and time again.  You will need to listen to your audience and respond to them no matter where they are commenting.  They could be on facebook or they could be posting a review on a third party website, you'll have to follow them and comment regardless of where they are.  If you're not innovating, you're dead in the water, so get some initial sales and start innovating something within your industry to become an empire over time



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Razzy