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Whenever we get into building our own businesses, we always think about our designs that will help convert all of our traffic into sales, but we don't go over how much money it will take to push ourselves into the spotlight and be the best within our industry. Once we get going, we realize it takes a bit of money to get the right advertising campaigns set up and even to do proper marketing. Sure, you could know how to do all of this on your own, but it will still cost money and if you don't have a bank roll to fall back on, you'll either need to bootstrap everything over the next few years or bring in an investor to help jump start your business on it's path towards success.
Investors will work with companies they trust and know have a high potential to make them money. Remember, an investor will only invest if they think they will make money off of you, so be sure to have something unique that will peak the interest of users. If you're in a saturated market, pushing a very similar system or business plan as your competitors, do you think it's a smart business decision to throw massive amounts of money at a company that doesn't have a high chance at success?
To peak the curiosity of an investor, you need to have a unique idea that shows potential to go big. I'm not talking about making a few hundred thousand dollars, I'm talking about competing on Facebook or Google level. To do this, you need to start off with a few things, and they are:
Start blogging and people will find you, even potential investors
Blogging will build massive amounts of content on your website, which will eventually help you get top rankings within the search engines if you optimize everything just right. People love reading blogs, especially ones that have a lot of helpful information on them, so you should get started blogging if you haven't already
A lot of people see a blog as just a way to help bring in people to boost their sales. An investor sees a blog as sort of a digital imprint of your personality and business sense. If you can peak the curiosity of an investor, simply through blogging, they will likely work with you after you show them you're passionate and dedicated to succeed in your industry. Remember, and investor won't contact you unless they're interested in partnering with you, so if they call or email you then you have a chance at securing a decent amount of funding for the future growth of your business.
Set up an "Investor" page on your website
This actually gets ignored most of the time because people think that investors aren't out there looking for them, they're on big platforms like LinkedIn waiting for people to come to them. I'm here to tell you that investors like looking through the internet, not just LinkedIn, for potential gold mines for them to throw their money at. Sure, you could have a "Contact Us" page on your website and get investors to contact you that way, but if you had an "Investors" page it would look much more professional and let the investor know that you're interested in bringing them on board to boost your business into the stratosphere.
On your investor page you will need to add the basic information, such as:
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JoeMilford
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