7 things to do in order to get the most our of your own content

7 things to do in order to get the most our of your own content

Your blog is eager to be read, if it wasn't, how come you're publishing quality content to it every week?  It's pretty exciting to think of what you're newly published content can do in terms of traffic since it's extremely unpredictable.  You may have spent 10 minutes or 10 hours putting together an amazing post about your niche, but it doesn't matter how long you take to write it up, it matters how people will react to it and how often it gets seen.  The downside of blogging is that people won't come read your masterpiece as soon as you hit the publish button.  This is because you need to do a bit more work after launching your new article for the masses in order for them to come in and love, share, comment, like, etc.

The work load actually increases after you hit "publish" because you've basically just been preparing for what was to come.  Most people think that you just publish content and you're done, the traffic will come eventually without much work involved, but that's not true at all. 

This discussion will cover the 7 things that you can do to get the most out of your content, so lets get started.


Go over your blog posts formatting a few times
If you've ever published a blog post before, you know that formatting can mess up even after you've taken time to make everything look perfect.  This is why we always tell people to double and triple check their formatting after publishing just to make sure everything shows up the same as before they clicked that publish button. 

As soon as you publish your new content, you need to go check it to make sure it's looking right.  You don't want someone to contact you and let you know that it's messed up, because by that point, many people have already seen it messed up and likely think you're not a professional.  You might not even get someone to contact you and you're getting 1,000 people a day reading that specific post.  This means that you've been seen as a less professional blogger than your competition by at least 1,000 people.  Imagine if you don't catch this mistake for a couple weeks, do you think people will come back to your blog?

This is an extremely simple thing to do and many people don't think about it.  In fact, there have been a few posts I've done here on SEOclerks that messed up for some reason, likely because of a plugin I had, and I didn't catch the post right away.  I fixed it a few hours after I posted it, because I check everything I submit, but there were likely a few people who saw the post and thought "What the hell is Razzy doing?" lol


Have multiple social media posts about the same thing
I'm not saying that you should write up variations of the same post and link it to different content.  I'm saying to have multiple approaches to the same article you have on your blog in order to see what converts best for you industry

I would say that 10 variations of the same post is a good start, but 15 to 20 would probably be better since you can get more in depth when it comes to figuring out what works.  You can do things like:

• Use a different title for your social media post
• Use a quote from your content
• Show some statistics within the social media post
• Use a screenshot within your social media post
• Use some graphs to show people you have statistics

You will only know what works best with your industry if you're trying to test every possible thing you can think of.  You never know what will work best with you industry if you're not testing.  You may think one approach is best, but after testing, you will notice that an approach you thought was bad is actually the best one for your industry.  So be sure to split test whenever you can to get the best performance


Contact everyone in your list
Whenever you're building a list, they want to see your new posts, but you need to be sure you're not spamming them all the time if you're writing up 10 posts a day lol.  Sure, they want to see your new content, but they don't want 10 new emails from you each and every day letting them know you just wrote something up.

What I like to do is email my lists every few days, or once a week, and add a link to the best performing posts of the week so I know they will like the new content.  I do this because I'm not blowing up their emails and I'm only showing them the posts that had the best engagement on them. 

Your emails don't have to be too fancy, but they can't be just a wall of text within an email.  You can use some basic email templates but be sure to brand them slightly so your subscribers know for sure that it's from you.  If you don't let them know it's you, they could hit the spam button on your emails, and we all know that's not a good thing.


Talk to your influencers when you have a good blog post
Similar to how my list method works, I will only contact my select influencers when I know I have something that the industry likes.  I will never contact them whenever I post something new, because I post a lot of content each week and could go broke if I had them sharing everything lol. 

I know a certain post is working with my visitors, so I'll contact each of my influencers one by one and see who has an open spot for advertising.  Sure, not all of them will have space for me to advertise my newest and brightest blog post, but that's why I have multiple influencers I can work with   I won't get my new blog post advertised across all my influencers, but I don't usually need them all to boost my traffic since a lot of them have similar followings.


Engage with the people who are engaging you
If someone is commenting on your blog post, you need to talk to them in the comments section.  They commented there and they want to see your public response.  One thing people really hate is when you comment on a blog post or social media post and you get a response from the blog or website and all it says is "We sent you a PM".  I know that when I'm reading through comments of a blog post or social media post, and I see this, it makes me think the blog or website is hiding something they don't want heard by the public.  Why else would they be sending private messages, right?

If you're just publishing content and ignoring it because all you want is increased search engine rankings, you won't have a happy following.  They will comment and ask questions with hopes you will come and respond, so be sure to respond and keep your visitors happy


Thank anyone who shares your content or tweets/retweets it
People will likely share your content on their favorite social media platform, and that's usually facebook or twitter.  If you can figure out who is sharing and where they are doing it, be sure to go there and personally thank them from your blogs profile on that social media platform.  This will help build up your own following because people will see that you're taking the extra step to reach out, which most companies aren't doing.

Your response doesn't have to be super long, you can simply comment "Thanks for sharing our content!" and people will notice


Rewrite your old posts that were successful
A lot of bloggers will publish content, promote it, then forget about it after a few weeks because they've moved on to bigger and better things.  What you can do is rewrite your old, successful, posts in order to bring people back in and recreate the success you previously had.

As long as you're not duplicating the post by copying and pasting the content and switching up the titles, you'll be able to get a decent amount of engagement.  Most people don't think to do this because they want all their content to be about different things, but in reality, you have a finite amount of things to write about which means you will likely run out of topics.  By rewriting your old posts, you're going to increase the lifespan of your content and keep your visitors happy

Think about it, how many times have you been to an SEO website and they only have 1 blog post about backlinks?  NEVER!  They have dozens or hundreds of posts about backlinks, and they're all unique.  This helps in the search engines as well as increase engagement across the board



In Conclusion
Your content isn't done as soon as you click "Publish" so keep working with it in order to get the most out of it.  You will need to push your posts with ads and influencers in order to increase engagement, which you'll have to follow up on if you want your following to love what you're blog or website is all about   Be sure to thank everyone who helps you out and also you need to be rewriting your old content that showed some success.  Doing all of the following will make sure you get the most out of your blog posts and boost your engagement as well as sales in the long run


Remember to follow me!
https://www.seoclerks.com/user/Razzy


Thanks!

Razzy