4 content marketing trends to focus on for future success

4 content marketing trends to focus on for future success

We all know that marketing trends change just like the weather, and they are even more unpredictable, so we need to stay on top of things or get left in the dust by our competitors.  Content marketing seems to be one of the long lasting things that always help people out when it comes to increasing your rankings so you can get some people to your website, so let's cover 4 trends about content marketing, shall we

Compared to the previous years, a lot more companies have started to get into content marketing to the point where they are even hiring full teams of writers to churn out a lot of content each week.  These companies are focusing a lot on content creation because it can pull in a boat load of visitors if you optimize everything the right way.  Even better, if you have a lot of content being generated by your team or just in general, you will usually be ahead of your competitors and they might not notice your push in the SERPs until it's too late.  This is a great thing for you because now you're pulling up on the main authority spot within your industry, and it's all because you or your team were typing up some articles every day

So, we all know content is king, but what should we look forward to and start implementing now?  Well, I'm glad you asked (sort of)!  The following tips are what I personally think will need to be focused on if you want to stay on top of the SERPs or if you want to climb the ladder of SERP success


Your content production
Content marketing can put a small business in competition with large corporations because Google doesn't care how much money you make, they just want quality content and will reward anyone that is an authority and posting golden nuggets for their visitors.  Write better content and you will be rewarded in time when Google starts to see you as an authority

Companies are going to be investing much more money into content creation because it simply works.  Now, that's an educated guess, but it's a guess with a lot of statistics behind it so I'm pretty sure it's going to be spot on   Big corporations like Apple and Facebook are investing a whole lot of money into content creation because they know the power of it, so you should follow suite and start writing!

If you want to be competitive, you need to start writing yesterday or hire a team of writers to get the job done for you.  You can always hire a freelancer to write one or two high quality articles a day for you and it won't break the bank.  Think of it this way, I'm one of the head writers for SEOclerks and my 500 word articles are only $12 a piece.  Now, compared to other writers who are charging $5 for 500 words, my articles seem to be overpriced.  One thing that you need to know is that quality will always cost you a few more bucks and those $5 articles are usually full of grammatical and spelling errors.  You'll also have to worry about copy/paste articles or spun content being sold as unique when you're paying less for your articles.  So, play it safe and pay a little more for your content, you will be happy you did


Your video marketing
There aren't as many people doing video marketing because it takes a little more knowledge and software/hardware to get something produced that is high quality.  You can't record a video with your smart phone and expect your viewers to be amazed.  I don't care what the commercials for the new iPhone say, you can't use their cameras and expect to be on the same level as professional videos being posted to YouTube lol

Video traffic has been on the rise for a long time, and that's mainly due to the rise of smart phones.  It's much easier to watch a video on your phone than it was 5 years ago.  We can simply open up our YouTube app and watch whatever we want within the palm of our hands, literally. 

Now, if you already know how to set up your videos and get them live, you are one step ahead of most marketers out there.  Now all you need to do is incorporate your videos into your sales process since the majority of people would rather watch a video than read a wall of text you think is amazing.  Videos seem to keep peoples attention even more than a quality article because it's the lazy mans way to learning lol.

Another thing that is on the rise is live streaming videos.  This is becoming more prominent in a lot of peoples marketing strategy because Facebook made it easy to do for anyone that has a camera on their phone.  Before Facebook opened up this new feature on their platform, you had to use a system like Skype, Twitch, or your own setup to stream.  Now you can just open up your Facebook app and go live

People love live streams because they want to see a real person behind the brand they are interested in.  They want to be able to message you when you're online and get a response, and see you respond in live video.  Live streaming has a great conversion rate if you do it right.  You can run a stream as a sort of Q and A (not for support or troubleshooting) and increase your sales because people will ask questions in real time and get the answers they were hoping, then leave and make a purchase


Personalizing your content
Personalizing your content isn't the easiest thing to do because it takes a while to produce an image of yourself, or your company, through content alone.  It's difficult, but not impossible, so you will likely need to start this now in order to be ahead of your competitors. 

Sure, there are plenty of companies already doing this, but that doesn't mean you're far behind them.  What you'll need to do is create your own voice, which isn't difficult, and write in a way that you actually talk.  My writing style isn't like most because I like to use lol, haha, smileys, and other emotions in my content.  Not many writers are doing this because they're worried about not being seen as professional.  I have a little secret for you, if your content helps them by answering their questions or giving them info they need, they will see you as a real person because your content has a voice and a personality   <-- Smiley

One of the best things that comes out of your content having a personality and a voice is that people will be able to pick you out of a crowd simply based on how you write.  You don't always have a profile picture on your articles, so by generating a personality within your content will help people see you behind the text and love your writing


Opening up for user generated content
Now, this is one of the more difficult things to do because it comes with a lot of moderation.  You'll constantly have to monitor the posts coming through because a lot of them might be copy/paste jobs since a lot of people are lazy.  Don't let that be the reason you don't open up to people posting quality content for you, there are always people out there that don't cut corners and actually want to build up their own authority within your website or blog, you'll just need to weed out the bad content and find the people who are actually writing articles that are unique.

User generated content has been around for a while and is only getting more mainstream as time goes on.  If you accept people into your website now, and monitor what they're posting, you can get a massive amount of content on your website and leave your competitors in the dust

This step is a long journey, even longer than getting your content to have it's own personality, because you'll have to weed out the people who are just trying to abuse the system.  Filter out the negative writers and only keep the positive ones, the ones who are actually sitting down to write up a long article for their benefit as well as your own. 



In Conclusion
Every year comes with a new set of things we need to master, but content creation for marketing purposes seems to be here for a long time.  Content is what people need in order to make an educated decision on something whether it be making a purchase or just looking for some information on how to get something done.  Video content as well as articles hold a lot of weight when someone is trying to make a decision, so get to generating them and see your traffic increase   Remember, the search engines love high quality content that helps people along their online journey, so write up that content and watch your rankings increase over time



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Thanks!

Razzy