Every online company runs in a similar way, here's why

Every online company runs in a similar way, here's why

When it comes to running an online business, they are all similar no matter the niche or target market.  Some of you probably think I'm insane for saying this, but just think about it.  How many times have you started up a website and done all of the same things in order to get traffic and obtain leads?  Most of the work you do for every website out there will be very similar.  The only difference is the keywords, niche and how you write up your content.

When newbies set up a new website targeting a different niche that they aren't familiar with, they always ask a ton of questions.  The "What do I do now?" question always pops up when they are getting a footing with their new website, but they already know what should be done because they've done it before lol.

In this discussion I'll be breaking down what you need to be doing with your website, which will work with every single website you decide to set up and run for success   I've done work for many different business, and they all do the same processes and methods, so I decided to break it down for you.  Below are the 6 main points that every online company runs in a similar way:


They all brand themselves
Every online business will design their logos and write their content in specific ways in order to brand themselves.  They want to be seen in a specific way to their visitors so that they can stand out from the crowd.  Every business does this because it's one of the main ways to bring in dedicated customers and keep them coming back because they remember you easily.

When you're seen around online as an authority, you know that the branding you've been working on has done it's work.  How many times have you seen a company try to brand itself online using content and images?  Probably every single one, because we all do it lol


They all need clients in order to be successful (excluding non profits)
All online businesses will need a client here and there in order to keep their doors open.  Not having clients means you don't make any money, which will kill any business and not just yours.  Every business out there, besides non profits (sometimes), needs plenty of clients in order to make money.  There is not business model out there that says something along the lines of "We're going to give away everything for free, forever!" because they would be dead before they were ever known by the masses.


They all should be doing email marketing
If a company is to be successful, they will need to be doing email marketing.  All of the successful companies out there are doing email marketing because it works, and it's no surprise that everyone talks about how to do it properly

It doesn't matter if you sell baskets or you sell hang gliders to billionaire playboys, you will likely have a similar online business model to the next guy.

Doing proper email marketing is what every business strives for, and that is why you can perfect one system and implment it to every single website you work with.  Just be sure to switch out the emails, branding, target demographic, etc.


They all should be blogging
A successful business is one that is blogging.  Of course you'll find some successful businesses that aren't blogging, but they could make even more money by obtaining visitors from the search engines through blogging and search engine optimization.  If a company isn't blogging, they're just leaving money on the table, but not many are doing this.

If you know how to write well, you can blog well.  It doesn't matter what the niche is or how fancy the website is, if you know how to do research then you can write anything you need to in order to convert someone into a paying customer.


They all should be doing SEO on their Websites and Blogs
Most websites nowadays are learning about SEO and they are starting to implement techniques in order to increase their rankings.  If you know what you're doing when it comes to SEO, then everything will be easy no matter the niche.  You can just change out the variables such as keywords, niche, content, types of backlinks and niche related backlinks.

You obviously wouldn't want to talk about a car restoration service and embed basket weaving related links aimed at your basket weaving website, right?   If you know what you're doing, you can change out the variables in your SEO campaign, do a little bit of research and then rank any website over an undetermined amount of time.


They all should have responsive designs
With one of Googles recent updates, every design that is responsive (mobile friendly) is prioritized within the search results of Google.  This means that if your website looks better on mobile devices, it will likely be ranked higher within the SERPs because Google wants it's mobile device users to have a better time browsing through the search results.

Any website can be made responsive, it doesn't matter the niche or keywords it's targeting, it's just how the design is coded.  All websites should be going responsive because of this update, so that means any online business is likely doing this because it's a necessity right now.



In Conclusion:
All online businesses are pretty much ran the same way when it comes to getting setup to getting clients through marketing and search engine optimization.  You can help any website if you have the knowledge and skills, regardless if you have knowledge of the niche, because you can just switch out the variables to make the work specific to the client



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Thanks!

Razzy