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If you're new to SEO, you probably don't know many tricks of the trade just yet. There are many SEO's out there that will tell you the how many searches per month your bigger keywords get so they can entice you to sign up with them. Sure, there are a lot of searches out there and a 300,000 searched keyword per month would be amazing to rank for, but that takes a very long time since there is going to be a good amount of competition who has been building campaigns for years in order to rank for that same keyword.
Now I'm not telling you to NOT target these bigger keywords, I'm just saying that it's not going to yield any results right away and you should also focus on the low hanging fruit in order to pull in some initial traffic and sales.
So what exactly are the "Low Hanging Fruit" you speak of?
The term "low hanging fruit" comes from fruit that grows on the lowest branches of a tree and are much easier to grab than the fruit at the top. The low hanging fruit is like your long tailed keywords and your highly searched, more difficult keywords, are the pieces of fruit near the top of the tree. It takes more effort and time to get the fruit at the top of the tree compared to the fruit that you can just pick off of a low hanging branch while you're standing on the ground
People use this term because it's the easiest way to give an example of what needs to be done in order to have quick results with an SEO campaign. If you go the easier route and just target the easier long tailed keywords, the low hanging fruit, you will see results quicker than if you were to target the higher up fruit, the shorter keywords.
What are my "Low Hanging Fruit" keywords?
Well this obviously depends on what your niche is, duh! But you can get a pretty good idea of what your low hanging fruit keywords are based on how long they are. Your shorter keywords containing one or two words will be the fruit at the top of the tree and it will take much longer to rank in the search engines for. The keywords that have 3 or more words within them will be your low hanging fruit keywords which are much easier to rank for due to less competition when trying to rank for them.
A good example of this would be if you owned a car dealership. You could target keywords such as:
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DarthHazard
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