4 reasons why having a more expensive service is a great marketing play

4 reasons why having a more expensive service is a great marketing play

When we start our online ventures, we think that we will make millions right away.  This never usually happens because most people lack the skill and knowledge to do so.  If you're just starting off, you probably don't know the value of increasing your prices and you think "If I increase my prices I will just lose sales and turn people away!" which is true, but not always a bad thing lol

When I started out I offered a $5, $10, $25 and a $50 service on my website which was selling pretty well.  What I wasn't expecting was that so many people would be unhappy with their SEO results because they thought "If I'm paying for SEO, I should be ranked #1!!!" and we all know that's not the case.  I then decided to do a side project and offer premium services where my absolute lowest package was $500 and it mainly consisted of content generation.  I didn't really have a maximum because I could increase the variables within every package I offered, but my average package was around $3,000 to $5,000 per month. 

After a few months of running a PR campaign and reputation management campaign for my bigger ticket SEO and Marketing services, I started to get contacted by big businesses.  When I say "Big" I mean these companies were making millions a year and their monthly SEO and Marketing budget was pretty high   I got to talking with a few of them, on the phone and email, and after a few engagements I would sign a few of them up.  Now I didn't sign them all up, like I had hoped, but the ones I did sign up were paying a premium and that was enough for me to make more than a full time income as well as pay people to help with all the work that was needing to be done for the new client

You can definitely work with the smaller fish and charge under $100 a month for your services, but you'll just increase the amount of work you have to do and that means the amount of headaches you have increases.  Right now I have 6 big clients and a writing service here on SEOclerks that I just started.  I of course have other websites that I'm building up, but that's not part of this discussion lol.  With these 6 clients I have to only talk to 6 people, not 100 or 1,000 small clients that I have to speak with.  After a few months the clients didn't even call me anymore and all I had to do was send them reports and call them once a month to give them an update.  I built my trust with them so much that they didn't mind letting go of the reigns and sending over a check each month lol

Now then, why did I talk about all of that in the beginning and not get right to it?  Well if I showed you that it worked, you would be more willing to see why it worked


1. The higher the price, the higher quality the client will be
When it comes to pricing your services, don't worry about who you will be turning away.  If you can put together a service that would cost you $500 to $1,000 and a decent amount of your own time each month, price it at $3,000 to $5,000. 

People or businesses who can pay a premium won't just sign up right away, they will give you a call or contact you via email to see if they can set up a call with you.  This usually means you have a bigger than normal fish on the line and you just need to start reeling them in lol.

The higher your price, the higher quality your client will be.  This is because you're going to be weeding out the smaller fish who will knit pick every little thing you're doing with the service because they have the time to do so.  If you have a big fish signed up, they will just want to see results, and that means increased rankings and sales if you're selling SEO services like I was


2. Clients will value, trust and respect you more
Larger clients will always value, trust and respect you more because they've been in business for a while and don't mind parting with a small fraction of their profits each month unlike the small companies who would be parting with a much larger fraction and eagerly waiting for the sales to roll in.

Over a few months of working with the bigger clients you will notice they start to let their guards down.  This is because you're starting to show results and they know you're not just some fly by night service that was set up in order to target them (even if that's what you were doing lol).


3. Your clients will get a better service
When I started out, I had thousands of clients every year coming to me for work.  I was extremely overworked even though I had a partner helping out, and I needed to get something else going so I could have at least a little free time.  After I launched my higher ticketed service I realized that I was able to invest more time in my clients projects since I only had a few and not 100 at the same time.

My clients were getting a better service since I was able to invest the time, and I was making much more money lol.  Basically I cut out a ton of one time buyers and replaced them with 3 to 6 dedicated clients.  I was able to get people to focus on certain aspects of the campaigns instead of helping me work on the thousands of campaigns every year. 

I was happier and less stressed well as my freelancers/employees and my clients were too!  We were able to get more laser focused on the campaigns since we only had a few, not hundreds


4. You will have better support than people charging less than you
When it comes to a major selling point, and how you will keep the clients happy, you need a good support system.  If you're talking to 100 people a day, you will start to get burned out fairly quick and your work will start to be less than quality.

If you only have a few big ticket clients, you only have to talk to a few people.  You won't have to talk to their CEO, VP, CFO, assistants, secretaries, etc. from the companies.  You will have one contact at the company, maybe two, and that's it.  You will usually talk with the person who set everything up and sometimes the CEO.  So if you have 10 big ticket clients and 2 contacts for each one, you will only have to talk to 20 people a month and not 100 every day! 

Clients who can get a hold of you easily within your daily business hours are much happier than the ones who try to get a hold of you but get stuck talking with a digital secretary or your voicemail because you're already on the phone with another client.

People charging much less than you will usually have more clients, but they will also be working more hours every day and also not talking to every single client they have.  Sure, they will send a report and a "thank you!" but that's about it.  I talk to my clients for at least an hour every time they call me or I call them.  That sounds like a lot, but it's really only 6 to 12 hours a month that I'm on the phone with them.  And that's only for new clients, for the ones who I've had for 6+ months I rarely talk to because they don't have any more questions lol




In Conclusion:
Charging a higher amount for your services will drastically reduce the amount of sales you get each month, but that's ok.  You will instead be getting higher ticket clients who will make you less stressed since they don't expect over night results and will call you every day for updates lol.  By charging a higher amount for my services I actually reduced my work load and increased my profits as well as have much happier clients month to month



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Thanks!

Razzy