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You don't need a large team to boost your social media engagement



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You don't need a large team to boost your social media engagement

When it comes to social media, you don't always need a massive team of social media gurus to push you into the way of the success bus.  In today's market it is easier than ever to get your social media train moving at 100mph in a short amount of time if you do it right.  And this means you don't really need more than 1 or maybe 2 people to work on your campaigns at the same time.

Small companies can use social media to fight big billion dollar corporations in order to gain sales.  Many people think that you need to spend millions each year to get your piece of the pie when it comes to social media marketing, which isn't true.

Social media engagement is becoming a way to guage how successful a company is and how far it can go.  Platforms like Facebook and Instagram give businesses a direct line to all of their customers, which people love.  In this discussion I'll go over a few reasons why you don't need a large team in order to boost your social presence within social media and get some engagement.


1. Automation
When it comes to social media, you don't have to be on every platform at ever second posting what you think your community would just love to see.  You can simply automate the majority of your posting with a tool like HootSuite and schedule all of your posts a month in advance.  All you would have to do is simply open up your phone when you get a notification on your business profile and respond to anyone who commented or did something that required you to engage.

You can literally be at the park with your kids and working on your social media engagement if you have a smart phone with the apps downloaded.  You get a notification, comment and help with what you can, create trust and loyalty from your followers You don


2. Convenient
Social media is extremely convenient because it's at our fingertips.  Just like I mentioned in the "Automation" section, you have everything you need within your smartphone which means you can be anywhere when you need to respond.  People will love your response times and that will always increase your conversions.

If you're currently running a social media campaign and logging into every platform in order to post something and then logging in a few hours later to see if you have any engagement, you're working like it's the digital stone age! 


3. Cross Posting
Now how many people do you really need posting for your business on social media?  The answer is 1 because you want to avoid cross posting from your team.  One person could post an article and an hour later you could have a second team member posting something almost identical because they didn't talk about what they were doing. 

You don't need a large team of people posting for you because it will result in flooding your pages with content that people will never be able to get to.  You'll literally turn people away because you're posting too much, yes that can happen lol.


4. Miscommunication
Now I briefly touched on your social media managers not communicating and posting the same things around the same time.  But this section is for when someone is talking to a person who follows the page and then a second manager comes in to keep the conversation going because the original responder was gone for the day.  I've seen this happen with big fortune 500 companies and it will likely happen to you if you hire too many roosters to put in the hen house.  People will not read through the entire conversation and begin to repost what the original responder already covered.  This will just annoy the potential client and turn them away from your business because you seem unorganized.

To avoid this, if you have a big team of people managing your social media accounts, you need to hire someone to only have conversations with consumers in the comments and chat.  This way you won't have any confusion and the person can have their phone on them at all times doing the work even after they leave.  If they complain about working while they're not at the office, you can replace them.  Social media management isn't difficult to do if you have a phone and common sense lol.




In Conclusion:
You don't always need a large team to manage your social media accounts.  Almost everyting can be automated and you probably only need a single person doing the work.  Plenty of successful companies have just one person running everything, and that's all they do.  They keep the content flowing, have conversations with people who comment or open a chat and they refer the potential client to URLs in order to increase conversions if needed. 


Remember to follow me!
https://www.seoclerks.com/user/Razzy


Thanks!

Razzy

Comments

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JoeMilford
I like your points two and three the most here. I do a lot of cross-referencing, or what I would call cluster-referencing. My Twitter page sends links to my blog pages which send links to my facebook pages which send links to my twitter pages, etc. etc. etc. If that makes any sense...

Everything is always looping around and back to the content in my social media attack.



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ballyhara
Another great posting from this guy. Based on my sister's little business, this is pretty much the truth. She's the only one moving like an octopus on all the social media she uses. At the beginning she was lacking on skills, but once she got organized with them, she found out a single person can do the job. It takes some time though, and specially if you care for your clients, and want to keep attention in all the areas, but once you grab the way, she says it is a piece of cake.



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Corzhens
Although it is preferred to have more than 5 in your campaign team, I agree that 2 or 3 members will do as long as they post regularly and that their posts are interesting, with substance and relevant to the subject that you are promoting. The posting need not be a lot in a day. The trick is in the timing of the post.



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overcast
I think with the automation tools like buffer, hootesuite and few other tools, it's easy to automate your content. And as you can see there are times when the people are making use of the media boosting. You just have to focus on the content type. And boosting the content the right way can change the things for the brand. I think people should focus more on content than the hiring people to do that part. Automation tools are there for a reason. You need a VA at the most for this type of the work as that can help in many ways.



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Tronia
I agree with you. It seems silly to me to hire a large group of people for your social media accounts because literally 90% of the whole process is already automated by different programs. I think that most people can manage it alone without even hiring anybody but of course, if you grow overnight or are extremely busy with other aspects of your business then I can understand why you would want to hire a person. One person is more than enough though.



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kgord
Something like Hootsuite sounds like an amazing and interesting way to automate your posting and elevate your social profile. I am going to have to check this out today. This sounds like a really good thing to use, and something that would be very helpful to me. I would go for it for sure!



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DenisP
I definitely feel that one person is more than enough when it comes to engaging your community through social media. As it often goes with these business tactics, it is a concept of quality versus quantity. In order to stay relevant and keep an organized and strategic social media presence, you have to keep the posts well thought out and engaging. Disorganization and miscommunication is definitely a recipe for a social media disaster.



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jpyy
A big team isn't necessary for creating a lot of social engagement. However, though, a lot of times the person who runs a website simply doesn't have the time to create posts. In that case, hiring others, and sometimes many others is a big help and necessity. However, though, you can bet it will cost the owner.



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Rumu
Hootsuite is actually a great tool and my preferred tool. It's a good way to achieve points 1,3 which are automating and cross-posting as explained above.

A team of two or three handling a business social media accounts is way too much in my opinion, especially small businesses. One guy can get the work done, I mean how hard is it?

Drawing from my experience, I'll recommend hiring a social media expert for small businesses instead of getting a full time staff...it can help save money.



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Corzhens
Social media management looks simple but not really easy especially when you are handling several accounts and with the Facebook Page and Facebook Group, you will spend all your waking hours in making posts just to show the regularity of updates. I would perhaps choose a virtual assistant who is diligent with the work. Hootsuite is also fine but I don’t think I could do it all by myself if I have several websites and I have to check on my accounts in social media.



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Judas2018
Yeah with so many tools available at your disposal for social media marketing and engagement - not only is it a waste of time to hire multiple social account handlers but, a waste of money as well.



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