3 ways you can be driving leads into your sales funnel

3 ways you can be driving leads into your sales funnel

Over the years I've worked with plenty of successful people, and I'm still working with some of them.  This doesn't mean that I lost touch with the others, we're still Skype friends lol.  I've learned a lot from them, and they've learned from me, that's why we always grow.

I'm not here to talk about them though, I'm here to talk about what I've learned from them and what I've taught myself over the years about driving leads into your sales funnel.  The 3 tricks I use below have generated me a lot of sign ups and sales, so you should look into them and implement one or all of them if you're not currently doing them.


So Let's Get To It, Shall We...


Trick #1: The length of your ad copy matters
I send out at least 100 custom emails each month which isn't a lot compared to most email marketers, but I'm different, I'm not mass emailing 100,000+ people a month an hoping to get a bite.  I'm writing up custom emails to each of the 100 recipients and trying to convert them into a sale.  Remember, people will be able to smell an ad from 100 miles away, so you have to be genuine when you're writing up your ad copy.  You have to get the point across in a few words and not make it look like you just want their money.

Now what length should your email be?  Well that's tough to give an exact number, but I don't like writing up more than one paragraph then adding my signature at the bottom.  It doesn't seem like a lot, but that's all you need in order to convince someone to click through to your website and contact you.

You can do the same thing offline, just mail them a letter and be sure to hand write the address.  Make sure it looks genuine and people will open it.  I've done this in the past and sent out 250 letters in 1 month.  I added 2 dice into the letter so that it was bulky and would cause intrigue and get opened.  I spent around $500 mailing all of them because of the freight charges due to the dice in the letters, but it was worth it.  After I sent out all 250 I had 10 responses and 3 sign ups.  So my success rate was only 3% but those 3 clients made me $750+ each, for each month they were signed up lol.  Not bad for a days work, right?


Trick #2: Multiple Call to Actions
If you're doing an emailing campaign or a postcard campaign, you will need to have multiple call to actions within your ad copy (which shouldn't look like an ad).  People tend to just skim over the copy and will get hooked by links or mentions of a website.

What happens if you send out a postcard and only have your website on the back bottom of it and the person never flips it over?  Well that's a lost sale for sure, so what you'll need to do is put the domain name on both sides of the post card and make sure it stands out.  If they don't read the copy, at least they'll see your domain name and they might check you out.

I've looked through multiple emails and read over plenty of post cards to realize that not everyone knows how to market and get traffic to their websites.  I've seen emails with only a link in their signature, which works, but they're still losing traffic because they don't catch the person within the first few lines.  Companies who send out post cards sometimes don't know what they're doing and just put their URL on the back of it, like mentioned above, and that will result in less people going to their website.  Now if you're pushing a restaurant, a physical location, you won't need as much traffic to your website.  If you're in that situation all you would need is your logo and some amazing food images to sell yourself.


Trick #3: "Sell the sizzle, not the steak"
Like mentioned above, if you want traffic to your website you will have to wet the appetite of the person reading your copy.  So many times I've run into marketers running mailing campaigns and they try to jam as much info into their emails or post cards as possible.

You don't need to do that!

Put some enticing ad copy in your mailings and people will come to you.  Don't give away all your enticing details in the mailing because when the person gets to your website they won't have anything else to entice them.  Basically you've enticed them into a disappointment when they got to you page and now they leave because there's not steak lol.



In Conclusion:
Getting people to your website isn't the most difficult thing to do in the world.  Getting them to convert is much tougher, but if you use the tricks I listed above, you're on the right track to make some additional sales


Remember to follow me!
https://www.seoclerks.com/user/Razzy


Thanks!

Razzy