Google Test My Site - Important Tool Update

Google Test My Site - Important Tool Update

https://testmysite.withgoogle.com - One of the most fun and cool little tools Google is giving us had just got an important update. I've been using it in my SEO audits, together with Google page speed insights for some time now. 

But recently Google decided to update "Google Test My Site" tool to include the percentage of users you lose from having a slow loading website. This is great for a number of reasons by for my the main reason I like this update is that everyone trusts Google, including my clients. I'm always pushing for speed optimizations and most clients don't really want to understand how important this is to rankings. 

Now I just show them a test in Google Test My Site and give them an exact percent, hey this is how much you are losing because you don't want to pay a programmer to implement some speed optimizations and you don't want to move your website to a better more faster server or hosting package. 




Here is are the main things Google Test My Site is checking:

Testing on a standard connection (3G)...

• 70% of mobile network connections globally will occur at 3G or slower speeds through 2020.
• Analyzing site data...
  1. Checking HTML/CSS
  2. Running Javascript
  3. Detecting compression

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This is how the results look like:


So, apparently the loading speed of SEOclerks is 5 seconds and it loses about 19% of visitors due to loading speed. 
This isn't an actually bad result. I've tested websites that had a 40%+ loss because of loading speed.  

Google also compared your score to your industry average (somehow Google is able to figure out your industry very accurately):



Even more info with exact details on how much you can save by implementing optimizations:


How do you like this new tool update from Google? I personally love the new updates Google is making to its tools. All of them look amazing and are starting to provide some really valuable insights. 
SEO Audits had never been easier!