The advantages and disadvantages of Online Marketing

The advantages and disadvantages of Online Marketing

The advantages of online marketing usually outweigh the disadvantages of online marketing, but the disadvantages are what make people quit and focus more on building their business while outsourcing the work to a credible company.

When it comes to online marketing there is a lot that people don't know.  A lot of people out there, more than you would imagine, think that online marketing is just you posting a link on Facebook in order to get traffic to your websites or a clients lol.  If you think that, I'm here to burst your bubble and let you know that there's a lot more involved and it could be brutal if you can't handle the fact that you have to do more than play on Facebook all day lol.


Let's get into it, shall we

The advantages of Online Marketing

You write your schedule
This is one of the better perks of working online, you'll be able to write up your own schedule or ignore it completely.  In the past I didn't use to have a schedule because I didn't have many responsibilities other than getting some work done.  Now I have a family and I have to set time aside for them as well as work.  It's a juggling game but I have it down to a sort of science and can get work done during specific times that I schedule all while hanging out with my family during the day as well

You're in charge
When it comes to online marketing, you're in charge of what happens unless you outsource the work to a company that specializes in it.  You can take the time to do your own marketing and get in touch with all your potential clients.  You can answer all of your own emails and be the boss when it comes to your website and company. 

Some people want to take this a step further and bring people in to do the work that they don't want to and this would essentially make them the boss of the website or job  

Freedom to work anywhere
A lot of people get pulled into online marketing because it gives us freedom to work from wherever we want.  One of the reasons I was drawn to online marketing was because all I needed was an internet connection and a laptop and I could work.  I was seeing a lot of people work while they were on vacation, but they were actually just traveling to places they wanted to visit while working.  It wasn't so much a vacation rather than them just getting away and still making an income

Potential to make a lot of money
This is the main reason get pulled into working in the online marketing field.  They are chasing the chance to become an online millionaire because they see movies like the social network and think it's possible for them.  I'm going to bring you back down to search right now and tell you that it's extremely difficult to do this lol.



The Disadvantages of Online Marketing

Time Invested
When it comes to working in the Online Marketing world, you need to invest a ton of time to become successful.  Hell, there are people working 16 hours a day to become successful online and they still haven't achieved their goals.  You will have to stick with it for a long time before you become successful, and that's a big reason a lot of people get turned off from going full time into online marketing.

You're responsible
If something goes wrong, it's no ones fault but your own.  You can't blame Google, Yahoo! or Bing for messing up one of your methods.  You can't blame your competitors for taking your idea and running with it.  It's all on you if something goes wrong and you have to shoulder that responsibility.  If you can't take a hit, you will be out of the game before you know it.

You need to be disciplined
Not a lot of people think of having discipline when it comes to Online Marketing because it's still similar to the Wild West lol.  If you don't show some sort of discipline with Online marketing you will likely be losing to your competitors.  You need to boostrap your earnings and never stop pushing your website to greater heights.

You can become greedy
Many people who started working online have gotten greedy and they burn out quicker than you would think.  They fly too close to the sun and are done before they can see the true potential of what they're working on.  Usually this is due to someone making a good amount of money online and spending most of it on pointless things like houses and cars.  Then when they have a bad month, they're out of business




In Conclusion:
If you want to get into online marketing you will need to know the ups and downs before you dive in.  You can't be cocky and spend your money on whatever you want because you'll just make more, that's how people fail.  You will need to stick with it in good times and in bad, just like marriage and you will prevail for the best usually



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Thanks!

Razzy