Using Emojis on a Business's social media profiles

Using Emojis on a Business's social media profiles

When it comes to using emojis on a social media profile we don't think twice about it. We'll post it and add some text because that's who we are and we're happy or sad at the time of posting. When it comes to social media posts for company profiles it can be a little different in terms of using emojis on posts. It's difficult to convey emotion within text whether it be a social media post or a text message, and that's why we use emojis in our messages. Below I'll go over what I think about using emojis in social media posts.

Should a company use emojis on their social media posts

1. Emojis can make your business more personable and less robotic.
People will make a purchase from a social media post that seems to be more personal and not like a robotic automated response. By putting an emoji within a post or at the end of one you will increase your sales because people know you're in good spirits and actually taking time to respond to them. You will be able to lower the guard of your clients, visitors, guests, readers, etc. by using emojis and they will talk to you like a normal person, which is lovely.

2. Image Increase Conversions
When using emojis you're technically putting images within the text. We all know that images will increase click through rates and with that being increased we will get more sales. So if you're increase user trust like mentioned in the first section as well as increasing your click throughs, you'll make more money every time

3. Could Be Situational
When you are posting emojis you will need to be in specific niches. Now you will be able to use them pretty often, but if you're lets say a lawyer, no one will want to see "Just lost my first case today :'( " Companies in a niche like law, surgery, dental, etc. should probably use emojis in specific situations. You'll need to be strategic in order not to piss anyone off, but you can usually use them if you're smart about it.

4. Don't make an emoji the main point of your post
Emojis are fun, we get it, but don't load up your business post with 26 emojis in a row like and so on, because people will take you less seriously. Using an emoji in one of you posts is fine, but over doing it will lose followers, clients, readers, etc.

5. Split testing will help determine if you should use them.
If you're trying to get in touch with your followers then you're already on your way to marketing. If you're not split testing your posts to see which brings in the best engagement then you're already falling behind. If your market is younger people, I'd say under 21, then you'll usually be safe to use emojis. Even with that, you'll want to split test your posts and watch what gets the best engagement.

6. Make it fun
Social media platforms are where people gather to talk and have fun mainly. Even if you're in a serious niche, you can throw some emojis in there if you're smart about it. Like said above, be sure to do testing to make sure if you get a better or worse engagement with your posts.

7. Good Judgement
If you're always using emojis in your posts you can actually ruin the emotion you're trying to convey. If you're always putting smileys after everything then people will become numbe to it and not see that you're happy. Regardless if you're always happy, you'll need to use good judgement when it comes to putting emojis in your social media posts.

8. Only use them after a relationship has been established.
I can't stress this enough. I see plenty of people trying to get my business and they start off with a sentence trailing with an emoji. I understand that emojis will lower a persons guard, but NEVER user it as an introductory email, message, etc. Only begin to use emojis within social media posts, specifically PMs, when you've established a good amount of a business relationship with a person. Even if you've been working with someone for an entire year you'll still have to gauge if they're the right type of person to send an emoji or two.




In Conclusion:
You can't use Emojis all willy nilly, you're going to have to be strategic when it comes to posting them on your business profiles. Even if you're in a perfect niche to add emojis everywhere, you'll need to use them sparingly because people will get sick of them eventually.



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Razzy