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Everyone is so focused with SEO and Online Marketing through PPC platforms and banner advertising that they forget to look at all the companies around them that might need some help.
The main reason I love picking up local clients is because I can meet them face to face and that always increases conversions. I would say that if I were to meet 10 people a month to get coffee and go over what I can do for their website, I would get 7 to sign up A face to face meetup will always close at a higher rate than if you were to talk via email, skype, or even on the phone.
Whenever I get a chance, I'll sign up for newsletters for business meetups in my local area. I'll travel up to 30 miles to go to one of these because they're gold mines for SEO and Online Marketing companies A lot of these companies may have heard of Search Engine Optimization, but they are too busy to try it themselves or they don't know how to find a good service provider. And this is right where I come in and let them know what I do and how well I can do it
Whenever I'm talking to someone at one of these meetups I'll always go over what I do, but I won't pitch them. I will have a nice business card on hand that I can hand to them so they can look up my website later on If you strike up conversations about random things going on in the world you're going to be building a friendship, and people won't think of you as a service provider anymore. When they look at your website they will think "Oh right, Jon Van Morisen was the guy who runs this website and service. He was a pretty awesome and insightful man" And they will call or email you in order to get in touch about signing up
Another thing that these meetups are good for is to find people will garbage website designs or even people who don't have a website up and running! You'd be amazed at how many people I run in to at these things that have a website that looks like it was designed when the internet started. There aren't many people at these things who don't have company websites, but the ones who don't can be pitched pretty quick if you low ball even yourself You can set them up on a wordpress theme and charge like $350. And if you know anything about wordpress, it costs around $70 for a theme and they're super easy to install
So get offline and bring people online
Remember to follow me
https://www.seoclerks.com/user/Razzy
Thanks,
Razzy
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Lynne
People hear that I blog and then want to know how they can set up their website. I tell them straight I don't do it myself but I can give them a number of excellent options and give them my affiliate links. Then I start showing them how to do things I give them more affiliate links for keyword tools, hosting, domains... you name it.
My point is that network locally and in person is a great way to get business. I don't even try and I am getting local customers. Razzy I have to agree with you on this one. I am not even an SEO expert and I am getting work in my area to help people with setting up their websites and do SEO for them. People hear that I blog and then want to know how they can set up their website. I tell them straight I don't do it myself but I can give them a number of excellent options and give them my affiliate links. Then I start showing them how to do things I give them more affiliate links for keyword tools, hosting, domains... you name it. My point is that network locally and in person is a great way to get business. I don't even try and I am getting local customers.
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