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Technical On-Page SEO still relevant?

  • Cristian Level X3
    • 3

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    Technical On-Page SEO still relevant?

    When I think of on-page technical SEO I always think of tags and markups, stuff like title tag; meta description; h1; h2; h3; hreflang, canonicall and the "alt" attribute on images. These things haven't changed much over the years and even now there are still the main elements needed to be implemented when it comes to technical on-page SEO.

    There are a few new things I'm implementing in the header for example that I didn't implement in the past and those are:

    • Open Graph protocol markup
    • Twitter Cards

    How important do you think headings are in 2016 and will be in 2017, stuff like H1, H2, and H3?

    I'm still implementing them for all my clients making them relevant to the subject of the page itself. Some SEOs gurus are stating that headings and bolded keywords aren't so important as they used to be. I disagree, I've witnessed a lot of positive changes just by implementing a custom H2 for a product page.

    What is your opinion on schema.org and Open Graph implementations? Do you think this is the future of SEO?

    #On #page #Headings #Seo SEO
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    Lynne

    Lynne

    Hi Cristian, this is a great question and something I find very interesting. I agree with you, that on page SEO is very much still relevant today and it will be for a long time to come.

    That said I do think that search engines are now placing so much more importance on the actual quality of content that is published. I believe that more weight is being put on the content and less emphasis is being placed on backlinks, on page seo and other various methods of ranking websites.

    From what I can see Google is trying to find a way to rank quality content that is relevant higher, and to stop putting so much weight to content that all the "right SEO" implemented but the content is not so great.

    So if you create great quality content AND implement good SEO on your website, both on page and off page then you will do great. If you just focus on SEO but you have low quality content your website rankings will suffer.

    That's just how I understand it.
    8 years ago
    1969-12-31T19:00:00-0500

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    Corzhens

    Corzhens

    This topic is not really clear to me but what I understand with On-page SEO is the quality of the page vis-à-vis the relevance to the SEO methods. The heading is important as I had read it in several discussions that it should contain quality text related to the niche. The images are also critical although not very crucial since images have their own signals to the search engines.
    7 years ago
    1969-12-31T19:00:00-0500

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