Cristian
Level X3
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When I think of on-page technical SEO I always think of tags and markups, stuff like title tag; meta description; h1; h2; h3; hreflang, canonicall and the "alt" attribute on images. These things haven't changed much over the years and even now there are still the main elements needed to be implemented when it comes to technical on-page SEO.
There are a few new things I'm implementing in the header for example that I didn't implement in the past and those are:
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Lynne
That said I do think that search engines are now placing so much more importance on the actual quality of content that is published. I believe that more weight is being put on the content and less emphasis is being placed on backlinks, on page seo and other various methods of ranking websites.
From what I can see Google is trying to find a way to rank quality content that is relevant higher, and to stop putting so much weight to content that all the "right SEO" implemented but the content is not so great.
So if you create great quality content AND implement good SEO on your website, both on page and off page then you will do great. If you just focus on SEO but you have low quality content your website rankings will suffer.
That's just how I understand it. Hi Cristian, this is a great question and something I find very interesting. I agree with you, that on page SEO is very much still relevant today and it will be for a long time to come. That said I do think that search engines are now placing so much more importance on the actual quality of content that is published. I believe that more weight is being put on the content and less emphasis is being placed on backlinks, on page seo and other various methods of ranking websites. From what I can see Google is trying to find a way to rank quality content that is relevant higher, and to stop putting so much weight to content that all the "right SEO" implemented but the content is not so great. So if you create great quality content AND implement good SEO on your website, both on page and off page then you will do great. If you just focus on SEO but you have low quality content your website rankings will suffer. That's just how I understand it.
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