Lynne
Level 1
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When I first started working online I was told to put my keywords into headings and I did this but I also found it quite tricky to write my content naturally and include all relevant keywords in headings and make that flow really nicely.
A few months back I came across a really cool article that shared some seo hacks and they mentioned that underlining keywords and key phrases and/ or putting keywords and key phrases in bold would tell the search engines that these are relevant, thereby boosting the SEO of those specific keywords.
I have been implementing this in my content the last few months and it has made writing naturally so much easier and I have seen an increase in my rankings... so give this a go and see what happens for you!
Have you tried this and has it worked for you? What is your opinion on underlining keywords?
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Cristian
Bolding stuff is good, but from an readability point of view, most user just "scan" articles, you need to make sure you have certain "hooks" in place to catch them before they bounce, and those hooks can easily be implemented with bolding certain words or statements, not necessarily keywords. This is a really old trick that Google doesn't put so much weight on as it used to in my opinion. If you bold ONLY your keyword it will become pretty obvious you don't really want to make a statement or make your readers focus on an important statement in exchange Google might see this as a way of hacking the system. Bolding stuff is good, but from an readability point of view, most user just "scan" articles, you need to make sure you have certain "hooks" in place to catch them before they bounce, and those hooks can easily be implemented with bolding certain words or statements, not necessarily keywords.
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