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I have never done any A/B testing before and once again it comes up in a post that Cristian wrote about tips and tricks for a new online store.
Its been on my to do list and I always mean to get to it but I never do.. maybe because I am doing fine with my websites and there is always something I need to do.
But maybe there is something that will smack me in the face when I conduct A/B testing.
So my question is what are all the areas of my website I would conduct A/B testing on and how exactly do I go about it? Any tips would be appreciated.
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TommyCarey
Now there is also another thing you have to split test and that's your landing pages. Some pages might convert better than others so what you'll need to do is set them both up and run the same ad campaigns to both. Filter out the worst ads down to 1, 2 or 3 of the best performers. The campaigns will usually have similar ads perform the best, usually it's not 6 different ones topping the charts out of all 20 lol. After you get down to the top 3 ads for each landing page, you'll be able to easily figure out which landing page is better for conversions because it will be the one making you more money
Split testing can get pretty extensive with all the ads and landing pages, but in the end it will pull in a load of more sales. And we all like more money A/B testing is much easier to assess through advertising campaigns. You can write 2 different ads and see which has the better click through rate. The one that is better, is the one you want to push more. I usually set up 10 different text ads for the same position on Google Adwords which target the same keyword sets and I'll see which converts the best. After the first week I'll delete half of the ones which are performing the worst. After the second week I'll delete 2 more which will leave the 3 elite ads. If there is a big difference in 2 or all 3 of these finalists, I'll just pick the front running and go with it. Now there is also another thing you have to split test and that's your landing pages. Some pages might convert better than others so what you'll need to do is set them both up and run the same ad campaigns to both. Filter out the worst ads down to 1, 2 or 3 of the best performers. The campaigns will usually have similar ads perform the best, usually it's not 6 different ones topping the charts out of all 20 lol. After you get down to the top 3 ads for each landing page, you'll be able to easily figure out which landing page is better for conversions because it will be the one making you more money :D Split testing can get pretty extensive with all the ads and landing pages, but in the end it will pull in a load of more sales. And we all like more money :D
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