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For most countries, Black Friday is just around the corner, for my country's biggest online store it will happen on 18 of November and everybody seems to line up with this date.
I can already feel the hype! Every client we have with an online store is buzzing about designing banners and about the optimization of landing pages, some even asked for SEO techniques!
Except for lowering prices and making a special design, what are other things one can do to get as much traffic and orders as possible on Black Friday?
I think this may be the perfect example for good email marketing results, since the open rate with skyrocket if you hype the emails enough up with titles that mention Black Friday and massive sales.
A counter page countdown can be a good idea together with a short teaser video should also do the trick, even if you won't offer "80%" sales it's good to tease the users as much as you can, make them think your sales will be phenomenal, chances are they already know what they want to buy and will buy it regardless of how "phenomenal" the sale will actual be.
Are you guys preparing for Black Friday?
Do you wait to buy anything specific yourself?
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CryptoGuru
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