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When I first started working online SEO was a very foreign concept and I struggled to find the correct information. As a newbie I kept hearing about how backlinks was the way to go and I found an SEO freelancer hire on SeoClerks that looked great and he told me he could do nothing for my website because I had no on page SEO.
Purchasing a service is kinda useless unless you have at least done some basic SEO on your website.
So here’s where to start.
1. Make sure you have an SEO plugin. Yoast or All In One SEO are great to use. Yoast is especially cool for beginners since it gives you a checklist and lets you know when you have gone wrong and where.
2. Do some keyword research to find terms that you will be able to rank for.
3. Make sure your keyword is in the title of your post
4.Make sure your keyword appears in the meta title and meta description of your post
5. Add alt tags to all your images using your keywords
6. Add your keyword to headings, underline them in your content or put them in bold.
7. Add internal links in between your posts to other relevant content on your website.
8. Add external links to high authority websites to relevant content where applicable.
9. Write long posts of at least 1000+ words. The longer your posts are the more chance you have of ranking for your keywords that you are targeting and for other keywords too.
10. Add Youtube videos to your content, preferably your own of course, but if you haven’t started your own channel yet then find a relevant Youtube video to embed to your post.
Yes there are loads more things you can do to improve your on page SEO but these are just some quick tips for the newbies J
If you have anything to add get involved in this discussion!
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TommyCarey
Adding 1,000+ word posts is something a lot of people over look because a ton of people will say that 300 to 500 word posts will do just fine. But actually there have been studies that show the top 10 results in the SERPs have 1,000+ word posts on their pages, so we know it's not a coincidence Optimize the content for the search engines but make it readable for your traffic so they have a good time. Treat your visitors like they are golden and Google will treat you the same way
Adding your keywords to the title, description, and content are always great ways to increase your on page optimization. And like you said, you need a good on page optimization foundation before you can begin your off page optimization work. Having a great off page optimization campaign up and running will not work as well as you want it to if your on page is garbage. So many people want to rank high in the search engines, but they don't want to take the time to do a little work on their pages.
One thing that I can add to your list is that everyone should have a responsive design. A responsive design is a fancy way of saying you should have a mobile friendly website For anyone reading this who doesn't know why a responsive design is great, Google launched an update prioritizing responsive (mobile friendly) designs in the SERPs (search engine results pages). If you have 2 websites that are the same, have the same on page optimization, have the same off page optimization but one is responsive and the other is not... The responsive one will rank higher 99% of the time due to the update I definitely agree with using the Yoast plugin. That's usually the first plugin I add because it's free and does a load of stuff :D I really like the sitemap generator it has because you can actually edit it so it removes the "Powered by Yoast" so it looks like your own sitemap lol. I'll always have this set up and then added to my footer with a link labeled the obvious "Sitemap". I'll then ping it using [url=http://www.pingfarm.com]PingFarm[/url] and submit my sitemap and watch the spiders come crawling :D Adding 1,000+ word posts is something a lot of people over look because a ton of people will say that 300 to 500 word posts will do just fine. But actually there have been studies that show the top 10 results in the SERPs have 1,000+ word posts on their pages, so we know it's not a coincidence :D Optimize the content for the search engines but make it readable for your traffic so they have a good time. Treat your visitors like they are golden and Google will treat you the same way :) Adding your keywords to the title, description, and content are always great ways to increase your on page optimization. And like you said, you need a good on page optimization foundation before you can begin your off page optimization work. Having a great off page optimization campaign up and running will not work as well as you want it to if your on page is garbage. So many people want to rank high in the search engines, but they don't want to take the time to do a little work on their pages. One thing that I can add to your list is that everyone should have a responsive design. A responsive design is a fancy way of saying you should have a mobile friendly website :D For anyone reading this who doesn't know why a responsive design is great, Google launched an update prioritizing responsive (mobile friendly) designs in the SERPs (search engine results pages). If you have 2 websites that are the same, have the same on page optimization, have the same off page optimization but one is responsive and the other is not... The responsive one will rank higher 99% of the time due to the update :)
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