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People always talk about how they get loads of clients off of LinkedIn and I always wondered how they did it. After I began my journey to acquire clients off of LinkedIn it became pretty apparent how to do it, but it takes a lot of work. I know that with a lot of people in the online marketing world we want something to be quick and produce amazing results, but this isn't that type of marketing. You'll need to set time aside to invest into this in order to make the sale.
Your first step is in my last LinkedIn post where I went over how you can optimize your profile so it does all the selling for you. All you would have to do is sit back and wait for people to contact you about signing up You can read about that HERE.
After you optimize your profile you'll need to become an authority for your niche on LinkedIn. This isn't an easy thing to do, but it can be done in time. LinkedIn recently within the last year let everyone blog or post articles. Now you'll just treat this as a typical blog and post great content. Your connections will get notified of your posts and hopefully this will bring in a few leads a month. Be sure to not stray from the niche your trying to sell in because you want to become the authority. Posting about SEO all the time and them posting a picture of your cat will make you look less professional, and that's not what you want on LinkedIn lol.
You'll have to build your connections. For me I always search for the terms CEO, President, Vice President and any other high ranking titles. I search these people because they are the decision makers and I don't have to go through any secretaries lol. Add as many as you can, I think you can only have like 5,000 outbound connection requests, but by the time you get that many out you can begin to delete the ones who haven't responded yet.
After the connections begin accepting you should PM them immediately. Have a canned response set up where you can just copy and paste it into the message box. You'll obviously have to change the name in the response each time, but that's not difficult if you know how to type... In your message you shouldn't be pitching them your products or services. Instead just thank them for connecting and give a brief explanation of what you do and you can help them out if they ever need it.
After a few months you should have a list of a few thousand connections and the clients should start funneling in through your blog posts and referrals.
Do some great work and these people will gladly refer other business owners
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Razzy
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EliteWriter
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