Google Penguin update 4.0 is officially live!

Cristian Level X³

2

September 24, 2016, 5:32 am

9

Google Penguin update 4.0 is officially live!

Well, there we have it, folks, Google officially announced that Penguin is now live for all languages.

Google relies on 200 or so ranking signals, Penguin is one of the most important such signals and it was first published in 2012.



The biggest change in this latest Penguin update is now in real time, meaning webmasters don't have to wait for long periods of times anymore for Google to recrawl their pages to notice the changes and rank them accordantly.
The effect will take place almost instantly after a Google crawl, meaning you may get different ranks, good or bad, depending on your website's evolution since the last crawl.

The Google announcement also states that Penguin is more "granular" now, you may be wondering what the hell that means? Well as far as I can understand, Penguin in the past would review a website's spam score and rank the whole website based on how good the spam score was. Now, apparently each page has a spam score and if one of your pages has a high spam score that doesn't mean Penguin will penalize your whole website.

That's about all I could understand from the information provided by Google. I bet all SEOs will need extensive tests to figure out how to optimize websites at their fullest potential for Penguin 4.0.

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RaduV

RaduV

From one point of view, this is not such a bad idea. Granular way of scanning your website might help you and you would not have to redo your whole website but only one particular page. Anyhow it's quite hard to come out from the sandbox, i know that i had to let go couple of my websites just because i played a bit dirty. I got penalized and with all my efforts to clean the backlinks, the content, rearrange everything i couldn't bring them back.

Better do them right from the beginning and play by the rules. Do this and you probably would not have to care about this updates.

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Cristian

Cristian

Oh yes you have! Care about the updates I mean.
These updates are very important even if you don't plan to create any black hat blacklink campaigns.

Based on these updates you will optimize your content and overall on-page SEO as well as any white hat link building campaigns you may want to start in the future.

I don't think anybody should "do their best" and hope for the best. Information about the potential search "algorithm" can help, a lot!

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RaduV

RaduV

I keep them in mind and I try to emulate the content and the backlinks of my website to be in the limits. Usually this updates target spammers and websites which are outside the line and don't follow the "natural growth ways".

On one way it protects the guys which are really working on their websites and do their best but on the other hand sandbox the rest.

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sumoncps

sumoncps

Has Google completed to roll out the Penguin update yet or will it take more time? Till now I am not seeing any drastic change in my website ranking in SERP.

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Cristian

Cristian

It's officially rolling out since Friday, September 23, 2016.
Check: https://webmasters.googleblog.com/2016/09/penguin-is-now-part-of-our-core.html

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Lynne

Lynne

Oh cool, so there it is Cristian! I knew it, I just knew it... so

Ok so now there is instant crawling, wow this is going to be so cool and I can't wait to see how this changes the ball game for everyone, how exciting.

Ok so the granular thing is quite nice, this would mean that if you have a great website with great rankings but you make a big mistake with just one page you are not going to get a huge hit? But if you have a website with the majority of your pages being spammy, rotten pages then you run a risk? I think this is a really nice change.

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Cristian

Cristian

I've checked all my client's rankings today. Mostly stay relatively the same, guess I'm going to see changes as Google crawls and updates everything on the recent algorithm changes.

I also had some very important improvements, especially on clients that already had very good positions in SERPs. They were very happy with my last reports.
So overall I had only positive gain and no negative ones with this update, hope it stays this way.

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Lynne

Lynne

Glad to hear that Cristian. So far all my websites are about the same as before regarding rankings.

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Corzhens

Corzhens

What I understand with granular is the method of checking not in its entirety but in more detailed way. Perhaps the crawlers would be checking the web pages one by one. I just don’t know if that is practical since the crawlers have to deal with so many pages when the website is a big one. And there are also the other sites that the crawler had to contend with. Maybe Google has the equipment to release countless of crawlers in the internet for that job. What’s good is the quicker update on the ranking of the site.

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