Spamming as an Online Marketing Technique will not work!

Lynne Level 1

September 11, 2016, 9:49 am

8

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Spamming as an Online Marketing Technique will not work!

I just can't understand how some people attempt to market themselves online, specifically via social media direct messages and email.

I just wanted to share with marketers what I think of receiving direct messages on social media and via email.

Firstly with social media I have close to no interest in receiving private messages from people trying to get me to sign up for their offers. I find it an intrusion, especially since the majority of these offers are scammy and even if they aren't scammy they are usually not things I am interested in.

The thing is that if I see something on social media that I am not interested in, lets say I see an ad in a Facebook group that I am not interested in right? I don't feel negatively towards that person or that brand at all. However if that person had to inbox me that ad I will be feeling bad will towards that person.

So marketing like this is in my opinion very bad online etiquette and I believe it will cause more damage than it will good.

We all want to create goodwill towards ourselves, our company and our brand. There was recently a discussion around marketing where public relations was mentioned

So what I want to know is, do you think that the amount of possible sales a person makes is worth the bad will that they create in the process of those very few sales using spamming techniques like this?

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seoexpertsindia

seoexpertsindia

Spamming with direct messages works in about less than 1% of cases , million messages a month including emails will get enough business for a company. It is a short term benefit that these people go after rather than long term loss that hurts their business.

8 years ago

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EliteWriter

EliteWriter

Oh yes! Unfortunately many manage to get a way around it and are very spammy. They can be a nuisance and ruin your day, especially if it happens on a regular basis. I cannot understand how spammers do not feel that they are being degrading and nauseating. If you bother people how can you expect that they are ever going to like whatever it is you are offering. It is just a complete waste of time, and the unlucky thing is that these people end up wasting other people's time.

8 years ago

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Lynne

Lynne

It must work though EliteWriter, to some extent though... I mean if it did not work at all then they would stop surely? But I agree with you totally I can't understand how they keep on with it. I guess some people don't care about wasting other people's time or how much annoyance they are. If they have a tiny chance of making a sale they just don't care.

My personal feeling is that they are causing more overall damage to themselves in the process. I think they would be much better off using good marketing techniques and building up a reputation for themselves, a good one that is trusted.

8 years ago

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vinaya

vinaya

It is said you should share online on 1:4 ratio. For every post of yours you share online, you should also share 4 posts from other people. This means you should not only share your posts, but also posts from other people. If you only share your posts, it will be designated as spamming. Sharing should never be over done.
Sharing is not enough, you should also interact on the posts, yours as well as others. Interaction means replying to the comments and engaging in meaningful dialogues.

8 years ago

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Corzhens

Corzhens

I have recently receiving messages in Facebook asking for donations to a start-up business in the rural area. But the way I see it, they are spamming. Its’ fortunate that Facebook now has the facility to let you read such alien messages, those coming from people not in your friend list. And you have the option to accept or decline the message which means the sender wouldn’t know that you had read it. Spamming is annoying and although there are creative ways to spam, I’d say let’s not do it.

7 years ago

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augusta

augusta

Well, some marketers go with the slogan that desperate time calls for desperate measures. They are in dire need of money and they believe to make the kind of sales they need is to constantly be in direct communication with people.What clients see as spamming, marketers see it as a reminder.One man laughter is another man disgusts.in most cases it works in their favour.

7 years ago

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