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I just can't understand how some people attempt to market themselves online, specifically via social media direct messages and email.
I just wanted to share with marketers what I think of receiving direct messages on social media and via email.
Firstly with social media I have close to no interest in receiving private messages from people trying to get me to sign up for their offers. I find it an intrusion, especially since the majority of these offers are scammy and even if they aren't scammy they are usually not things I am interested in.
The thing is that if I see something on social media that I am not interested in, lets say I see an ad in a Facebook group that I am not interested in right? I don't feel negatively towards that person or that brand at all. However if that person had to inbox me that ad I will be feeling bad will towards that person.
So marketing like this is in my opinion very bad online etiquette and I believe it will cause more damage than it will good.
We all want to create goodwill towards ourselves, our company and our brand. There was recently a discussion around marketing where public relations was mentioned
So what I want to know is, do you think that the amount of possible sales a person makes is worth the bad will that they create in the process of those very few sales using spamming techniques like this?
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